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In a new marketing effort to promote its pure-electric Focus, Ford says it will make history this month, as the battery-powered version of its compact hatchback will become the first all-electric pace car to lead the pack at a NASCAR race.

 

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The new Focus Electric, which rolled off the production line in December at the company's Michigan Assembly Plant, will perform all pace care duties for the NASCAR Sprint Cup Series race at the Richmond International Raceway on April 28.

 

The Focus Electric pace car will make its public debut at the Virginia State Capitol in Richmond on April 25.  "Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," said Mark Fields, president of The Americas. "Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver."

 

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Ford noted that according to research, around 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR. The company added that Ford race fans are 67 percent more likely to consider Ford products than general market consumers.

 

Via Carscoop

107 Views 0 Comments Permalink Tags: automotive, news, ford, hybrid, cars, racing, race, focus, ev, electric_vehicles, nascar
GardenState
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Question: What does your everyday Ford Focus, Nissan Altera, VW Passat and virtually every other mass produced vehicle on the road have that a NASCAR race car doesn’t?


Answer: Electronic fuel injection. That’s right, NASCAR still uses carburetors, same as your father’s Oldsmobile from the 1950s.

 

Fuel injection delivers an even flow of gas to the engine, something that a carburetor can't always manage. Sensors in the engine regulate the fuel intake and make sure it is dispersed properly.

 

Which is one of several reasons why after decades of using carburetors and long after they were relegated to the junk heap by the world’s automakers  (production vehicles haven't had carburetors since 1989) NASCAR teams will use fuel injection in 2012, starting with the Daytona 500.

 

Each team will pay about $26,000 per car to use a system developed by McLaren Electronic Systems and Freescale Semiconductor, which produce the engine control units.  Apart from the performance benefits expected to accrue NASCAR reports use of electronic fuel injection will also allow officials to better police how teams power their engines.

 

The Sprint Cup car manufacturers — Chevrolet, Dodge, Ford and Toyota— all underwent on-track testing of fuel injection racecars last week at Kentucky Speedway.

 

The new system is expected to also provide better fuel mileage, which could give a team an edge in a sport where extending the number of laps run between pit stops can make a difference in how high up in the field a car finishes.

525 Views 0 Comments Permalink Tags: electronic, fuel, injection, nascar
iLOVEautomotive
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by Cherif Assad

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The debate for performance has always been a passionate one in the engineering community. In the semiconductor industry, nearly every competitor claims to have the most innovate architecture that offers the highest performance.

 

Let’s make an attempt to sort out the requirements of a relative performance evaluation. The intrinsic core performance and workload behavior are important, but not enough. The interaction with the peripheral set –analog to digital, digital to analog conversion, multiplexing, bus switch to memory access – is the litmus test to determine the real value behind a piece of silicon. The compiler is provided by a software tools vendor, which may help to optimize the source code execution to come to the result expected. Now remains the essential element about the methodology for an objective assessment.

 

You can select a software benchmark given for generic tests, and you can also use algorithms dedicated for special functions or to measure signal processing capability. In automotive, specifically powertrain, there are several key parameters calling for high performance microcontrollers (MCUs) to determine real time position: the engine’s cog, angle-to-time conversion, road speed calculation, and lookup tables.

 

 

Interested? Read the complete entry

281 Views 0 Comments Permalink Tags: sp:freescale, mcu, control, engine, 32_bit, fuel, qorivva, ecu, eembc, fuel_injection, green_hills, mclaren, mpc5674f, nascar, power_architecture