Over the past several years we have been on a mission to address the things that stand in the way of engineering progress and help you get the job done more easily. We know the hassles you face. Some are a result of the technology revolution – as products and trends change right before our eyes. While others are related to new ways of working, the faster pace that pervades all that we do, and the varied ways in which you’d like to conduct business. Regardless of where the challenges come from, we aim to be your partner of choice, striving to surpass your needs and expectations.
When I accepted the role of CEO in June 2012, after ten years with the company, I vowed to continue this mission with even more vigour. To focus on the things that make customers’ lives easier and to make the Premier Farnell family of companies the market leader in the eyes of its customers first and foremost. As part of that mission, I will also continue our transition to become element14, a process which began in Asia Pacific in 2010. In time, element14 will become the single name for all of our electronics distribution businesses and our industry-leading community – worldwide.
As a loyal customer, you might wonder what this means for you. And for now, it is business as usual. We know that our new name will eventually trigger some changes, and we want to make sure we are prepared to guide the change seamlessly, providing even greater value with minimal disruption.
We are also very focused on the things that must stay the same. For example, you have told us that you value our local service and expertise. So we will continue to serve our engineering, purchasing and maintenance and repair customers’ needs regionally from locations in 35 countries, providing local language, local currency and the local expertise that our teams deliver.
In the meantime, many areas will continue to change for the better. We will continue to invest in these enhancements so that you benefit from greater choice, flexibility, expertise, speed and ease. We invite you to learn about these changes on our element14 Community website at www.element14.com/evolution.
This is an exciting time for us and the engineering world. And we look forward to helping make business easier than ever.