Hello everyone. Welcome to the element14 APAC blog!
My name is Devashish Saxena. I work for element14 based in Singapore and am responsible for our global eCommerce strategy as well as heading up our Asia-Pacific marketing organization. My organization is responsible for speaking to many of you outside and many others inside our company to understand how we evolve and build our online proposition, and how we take it to market in APAC. Last week a few of us were sitting around at the end of our day Friday talking about various random things - and we had this brilliant idea. We've got one of the most vibrant, dynamic and recognized communities in the electronics/engineering space - why not use it to establish a personal connection with our customers, suppliers, and partners in Asia.
And so here we are. A blog established on the Asia-Pacific News area - which we will use across our marketing, ecommerce, product, supplier and other teams to share with you many of the ideas we are driving, capabilities we are launching, things we find interesting, or things we want to learn more about. I commited last friday to get the first post out there. So here I am to say "Hello" 
Over time, as more of us from Element14 APAC post on various topics, you will discover that our team is a very diverse one. We are made up of engineers (both hardware and software), user experience architects and designers, social marketers and media gurus, men, women, in/from various geographies around the world. Our experience is just as diverse. Many of us have grown up in the semiconductor/electronics industry, but several of us come from a whole host of other industries such as retail, advertising, financial services, and even film! I think this diversity of thought allows us to look at engineering applications with many different perspectives. In particular, we are able to discern how new and emerging internet capabilities can be adapted to serve your (known and sometimes not yet known) online needs.
Of course we don't have it all figured out. And we never will. This space is changing so rapidly every day. What we can do to add value to your world continues to grow at an exponential pace. But what really helps ensure that we stay on the right track is our connection to you: the engineer, the buyer. Our customer.
I look forward to all our interactions through this blog. In the meantime, let me close by pointing you to the recent results (which was the topic of one of our press releases) of an independent study titled: "Online Brand Health Benchmark Report: 30 Leading Brands in the Electronics Industry" conducted by Heardable Inc. in the US. This study examined many of the brands in the electronics industry and how effective they were online. I am very proud to share that Element14 was chosen as the #1 online brand in the electronics industry! Our own Newark was 2nd! If you are interested here's a link to a blog post by the CEO of Heardable - Jon Samsel.
talk soon,
Devashish Saxena
SVP, Global eCommerce Strategy and
APAC Marketing Director
