With less than 200 days to go until the start of the London 2012 Olympics, the attention of many of the businesses located in the UK's capital city are starting to turn their attention to the logistical challenges posed by hosting the world's largest sporting event.
The long-term concern for Londoners surrounding the Games regarded how the city's transport infrastructure would cope with the stresses of moving millions of people around London over the course of two weeks.
However, a new, perhaps even more terrifying, potential problem has reared its head, with a government report suggesting that the country's telecoms system may be unable to cope with demand to access the internet in certain areas.
The Cabinet Office's official advice, which is detailed in Preparing your Business for the Games report, implores UK firms to help ease demand by pushing the concept of flexible working, which would reduce stress on the telecoms system and on the transport network.
"It is possible that internet services may be slower during the Games or, in very severe cases, there may be dropouts due to an increased number of people accessing the internet," the report reads.
Internet service providers, meanwhile, have been warned that they may be forced to "introduce data caps during peak times to try to spread the loading and give a more equal service to their entire customer base".
This statement has, unsurprisingly, prompted fears that major businesses in the UK - many of which are headquartered just a few miles away from the Olympic stadium - may witness a significant slowdown in productivity.
In preparation for the Games, firms are being urged to conduct feasibility studies into how best to cope during the event. Organisers of the Games have, for their part, already warned that they expect as many as 800,000 spectators and 55,000 athletes, officials, organisers and press to travel to and from the venues every day.
And while this is the third time London has staged the modern Games, having done so before in 1908 and 1948, it is fast becoming apparent that advances in technology are creating new problems for organisers.