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By Lou Covey

Editorial Director, New Tech Press

 

It's time to stop wondering what Apple is going to do with its cash reserve after it pays out dividends to stock holders.  If what Cadence's Tom Beckley says about the next generation of chips holds true, Apples is going to need every dime to create the next generation of processors for the iPad and iPhone.

 

Beckley, senior vice president of R&D in the Cadence Custom IC group, was the keynote speaker at the 2012 International Symposium on Quality Electronic Design in Santa Clara (ISQED) addressing "Taming the Challenges in Advance Node Design."  Beckley pointed out that Apple has been the poster child for cost-efficient development and production, but even if every chip developer followed the "Apple Way" it would not put much of a dent in the total cost for developing the next generation of SoCs.

 

The A5 system on chip in the current Apple products, designed at 45nm, could come in under $1 billion to design and bring to market with effective control of the supply line.  Cost projections for a chip at 28nm (the next step) could be as much as $3 billion. At 20nm, the cost could exceed $12 billion.  The Cadence exec stated that the cost of EDA tools (both purchased and developed) could run as high as $1.2 billion alone. 

 

The evidence of the increasing costs of development can be seen in the profit margins of the iPad.  According to iSuppli, the cost of the A5 chip in the new iPads at $23 is double the cost of the original A4 chip.  Why is the cost going so high?  Because the way chips are being manufactured is changing dramatically.

 

Beckley explained that the physics of making a semiconductor mask reached a breaking point at the current most popular nodes as the resolution of a photoresist pattern begins to blur around 45nm.  Double patterning was created to address that problem at 32nm.  "But everyone wanted to avoid doing it at 32nm because of the mask costs.  They wanted to maximize their investment in lithography equipment."

 

The process splits the design where the structures are too close together, into two separate masks.  It's an expensive process (especially when each mask costs around $5 million) and requires entirely new ways of creating the masks to avoid rule violations.  But where the foundries were willing to let is slide at 35nm, they are requiring double patterning at everything below, Beckley stated.

 

These new techniques are driving up development costs straight up the design chain.  Beckley said he has close to 400 engineers in his unit working on tools just for 20nm design -- half of his entire staff.

 

The benefits of the moving the node are just as tremendous, he said.  Instead of millions of transistors, each chip will have billions allowing for greater functionality in devices.  "We expect improvements  of 25-30 percent in power consumption and up to 18 percent overall perform and improvement," he predicted.

 

"If what I'm saying scares you, it should.  There are many questions and issues to be ironed out," Beckley concluded.  "But at Cadence we are already working with a dozen customers on active test chips, which will increase to 20 very soon, and we are already working with customers for products at 10nm."

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From New Tech Press


Apple's third generation of the iPad (imaginatively titled "iPad") was revealed today in San Francisco featuring a remarkably sharper screen and faster processing thanks to a quad-core GPU and a dual-core processor.  A larger battery is 70 percent stronger than the iPad2 battery allowing the device to maintain the same 10 hours of use.

 

Apple CEO Tim Cook claimed the new display is sharper than the average high-definition television set, but the higher resolution means little for common low-resolution web images.

 

Cook pointed out at the outset of his presentation that the iPad in the fourth quarter outsold all PCs in the world, bolstering his claim that we now live in a post-PC world.

 

The new device also includes a high res camera on the back of the device, similar to - one used on the iPhone4s, and there will be separate versions for Verizon and AT&T LTE networks.

 

Software-wise there are several upgrades, but the popular Siri app won't be available immediately, instead Apple has included something new in the meantime: the ability to dictate and turn your voice into text. The company also said it would start letting users store movies in its iCloud remote storage service, so they can be accessed through the Internet by PCs and Apple devices. It already lets users store photos, music and documents in the service.

 

The new iPad will go on sale March 16 in the U.S., Canada and 10 other countries. A week later, it will go on sale in 25 more countries, making it the fastest product rollout in Apple history. 

 

Is the iPad 3 the end of 3G as we know it?  How will users fully leverage the capabilities of the new HD iPad without unlimited data plans or issues due to throttling?  Tell us what you think.  Leave your comments at element14.com

 


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app economy.JPG

(via TechNet study)

 

Some say the mobile device "app gold rush" is over. Both the iOS and Android markets have the better part of a million applications each, how can there be room for more? I disagree. I think the field is flush with possibilities. So far, 466,000 jobs have been created in the "app economy" business. There is room for more.

 

The App Economy generated $20 billion USD in 2011 alone, according to the TechNet study on the industry. The revenue includes app sales, in app advertising gains, virtual and physical goods sold due to apps. The major contributors to the app markets are not surprising: iOS, Android, Blackberry, Facebook site apps, and Windows Mobile/Phone. (I would say Blackberry may be a dwindling market for the developer, beware.)

 

jobs by region.JPGapp jobs by location.JPG

(Left) App jobs per state  (Right) App jobs per city (via TechNet study)

 

Geographical location was also obvious in the report. California state, USA, takes the crown having 23.8% of the jobs. New York, Washington, Texas, New Jersey, Illinois, Massachusetts, Georgia, Virginia, and Florida round out the top 10 in order. Being close to the OS company in Silicon Valley is a popular choice for app developers, while others want to be near advertising/media concentration in New York.

 

Growth is predicted, by the report, to be significant in the coming years. Between 2010 and 2011, an increase of 45% was seen in the job want ads. If you have the skill, the jobs are plentiful.

 

growth app.JPG

App career growth chart (via TechNet study)

 

With feature phones (dumb-phones) outnumbering Smartphones 4:1, globally, as of 2011, the app market has the potential to grow 400%. Take $20 billion and make it $80 billion to give another perspective. There are 82.2 million Smartphone users in the USA(2011), those numbers will only grow over time. I liken this to the adoption of computers in the home. At first slow, now every home has several.

 

Want to get started? Try the Goolge/MIT App Inventor. No coding needed.

 

Cabe

http://twitter.com/Cabe_e14

 

See the full TechNet study, attached to this post

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imagefromurl.jpg

iPad running the Viper SmartStart app (via my pictures at CES 2012)

 

The technology shown at this year’s Consumer Electronics Show has a tremendous amount of security innovations alongside the typical gadget heap, and Viper (car alarm systems) is not to be dismissed with their remote system, SmartStart. Viper’s system uses an app for Android, iPhone or Blackberry allowing users to remotely take control of some of your vehicles features.

 

The simple UI app lets you remote-start your automobile along with unlocking doors and engaging your alarm. In addition the system uses GPS to help you to locate your vehicle if it’s lost or stolen and can even be integrated into your home security system which can be monitored from the app as well! SmartStart can be used on multiple vehicles which are great for families and has a range of 1 mile for remote automation of your automobile (not the GPS). The Viper SmartStart system is available now with prices ranging from $399 US for the VSS3000 up to $599 US for the top of the line VSS5000 systems respectively. Each package has standard features that include Smart Alerts (text messages), vehicle personalization (your own pic) and passcode protection among others. For a complete rundown of Viper’s SmartStart head over to: http://www.viper.com/SmartStart/


Cabe

Follow my CES walk at:

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xlr8_tablet.png

XLR8 via LucidLogix @ CES 2012

 

LucidLogix showed off the company’s new GPU virtualization technology (code named XLR8) that boasts performance increases in embedded chips such as AMD’s Fusion, NVIDIA’s Tegra line and Intel’s Ivy Bridge among others. Lucid’s XLR8 (taken from their Virtu MVP software) and ups the CPU-rendering frame rates in games and other apps without bogging down the GPU. Think of it like overclocking the CPU in pre-rendering tasks while leaving the GPU portion to maintain the game without slowing down.

 

According To Lucid, applications can see up to a 200% increase in improvement without a massive drain on the mobile device’s battery! That’s like taking a low-end APU and supercharging it into a high-end mobile gaming powerhouse. The software can do this by disabling un-needed background tasks and implements unique multi-threading to help off-load the GPU’s redundant tasks. In other word, XLR8 is running the device in an application specific mode. The XLR8 system is still undergoing compatibility tests for most major mobile devices but could be out anytime this year.

 

Cabe

Follow my CES walk at:

http://twitter.com/Cabe_e14

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By Lou Covey

Editorial Director, New Tech Press

 

Apple-TV-2G-iOS-4.2-Update.jpgThe growing relationship between Sharp and Apple that was revealed last week put to bed conjecture whether Apple's next leap might be into television.  It is.  And that leaves an open question:

 

Has Apple gone mad?

 

The profit margin on TV's is razor thin at best. In 2007 the average screen sold for $982; this year it's $545 and, in many cases, TVs are a loss leader for electronics retailers (you make money on the cables, you know).  Apple has always been about margin and their phones, computers and tablets have had a much higher profit then just about anyone else. 

 

While people will buy a new computer or car or phone every couple of years, they tend to stick with one TV for a long time.  The Consumer Electronics Association has HDTV penetration at 87 percent, which means anyone who wants one probably already has one.  Apple will have to find a way to convince buyers that they really need a new TV, and a technology bell or whistle isn't going to cut it. Sales of 3D TVs are in the toilet and that was supposed to be the next big thing.

 

Steve Jobs dropped a hint to his biographer when he said he had finally figured out how to change the TV market.  Like all of Apple's breakthroughs it had to be in the arena of the user interface demonstrated with the release of the iPhone 4 – the voice interface Siri. The Apple TV final product may not be hardware at all, but voice recognition software. And after all the years that Apple has remained steadfastly against licensing its technology, Siri could become a standard in television and a steady stream of revenue for Apple.

 

In the past two years, TVs have become connected to the internet, cable systems, and telephones with multiple input ports. But that has made their use even more complex for the average user.  A huge after-market industry for universal remotes relies on this complexity for their sales.  In fact, the complexity of modern electronics is the final barrier to adoption for many.

 

But Siri could make controlling the various functions as simple as vocalizing a request. "Adjust sound for music." "Record CSI:Miami." "Show me email."  Combining the technology with Facetime would make it possible for the user to say, "Call Mom" and start a video chat on the main screen.  The vision of a communications hub in the home could be realized, not with new hardware and a bunch of cables, but with one app.

 

That's pretty big.

 

What do you think the next big evolution in TV will be?   Tell us at www.element14.com

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OctoBox eases MIMO testing

Posted by loucovey Oct 17, 2011

Dropped calls on cell phones due to faulty antenna placement have been selectively publicized, as in the case of the Apple iPhone 4G, but have been a common occurrence in all phones released in the past two years.  Mobile carriers are putting heavy pressure on manufactures to avoid, if not eliminate the problem as soon as possible.  No, actually they want it done now.

 

That puts the problem squarely in the laps of the test and measurement industry, which is meeting the demand with some alacrity as demand for the products increases and new technology boosts speeds and transmission rates are coming online.

 

Of keen interest to product developers are compact solutions that test engineers can keep in their offices or at least within spitting distance.  Companies like Agilent, Aeroflex and Anritsu are providing several desktop solutions.  A small company in Boston, octoScope, has pulled the wraps off a refrigerator-sized anechoic chamber, the octoBox, that can test mobile devices without having to solder coax directly to the device antennae and deliver more real-world results.

 

"Lab testing with the devices’ actual antennas, even when the radios are not MIMO, is better than soldering coax to the antenna connections," said Charles Gervasi, an engineer with Four Lakes Technology in Madison, Wisconsin.  "For functional test in production, an over-the-air test is the only option.  Automated test equipment can be configured to test multiple devices at once in the chamber." (Read Gervasi's full review of the octoBox here.)