Increased customer demand encourages the launch of digital and print editions, with iPad compatible versions to follow
Farnell has launched an all new dedicated maintenance and production catalogue, featuring products from over 300 of the world’s leading manufacturers. Comprising over 500 pages, the new catalogue brings together many products ranging from connectors, cables, and batteries to test and measurement equipment, soldering products and relays.
As a part of its multi-channel offering, Farnell has responded to the demands of customers who expressed interest in receiving digital and print versions of the catalogue. The latest version features 17,000 carefully selected products and so provides a valuable reference manual for designers and engineering professionals throughout Europe.
The online, interactive version of the catalogue will be enhanced with dynamic pricing and will soon be available across Europe. Following the successful launch of Farnell’s iPad compatible catalogue in April this year, the maintenance and production catalogue will also be launched with iPad, iPhone and Android compatible versions, giving customers easy access via their mobile and tablet devices.
“Our multi-channel approach gives customers the best and largest range of products and services via the web with information available in their local language,” said Neil Harrison, President, Farnell Europe. “Through our close relationship with our customers, we recognise that they still see value in, and wish to use a catalogue. We want to ensure that we provide a great customer experience, whether viewing our digital or paper catalogues. We believe introducing these new versions will complement the existing online services we offer including our transactional website, the element14 e-community and the Knode on element14.”
Farnell is committed to reducing the environmental impact of its print publications and uses environmentally friendly papers and inks. As a part of the company’s wide-reaching Trust Agenda that continues to reap both internal and external benefits, Farnell takes its CSR and community commitments very seriously across all regions.
ENDS