element14 Introduces More Payment Options for its e-Commerce Platform

Further Enhances Overall User Experience for Chinese Customers


element14, the Development Distributor, today announces it is offering more payment options for its customers in China. Chinese customers can place orders and make payments on its e-commerce platform through WeChat Pay, Alipay and UnionPay. The upgraded multi-channel payment platform will further simplify the purchasing process, allow more flexibility and convenience for Chinese customers, especially when many prefer to make orders directly through their mobile devices.

Emerging technologies and applications such as 5G, IoT and AI are developing at an exponential rate. Electronic design engineers are facing increasing challenges on cost control, system updates and shorter time to market. They are looking for fast and direct channels to get the right solutions and product information. The trend to place orders through e-commerce platforms is therefore real and irreversible, yet electronics distributors should be flexible to serve their customers with the personalisation that they expect.

element14 continues with its investments to optimize the web capabilities of its e-commerce platform, enhancing the customer experience and improving the overall value proposition. By offering more comprehensive payment options for Chinese customers, element14 further improves its e-procurement process by better responding to the purchasing habits and unique demands of Chinese customers.

“Online purchasing has become the fastest growing method among our Chinese customers. Improving our e-commerce platform by offering more options to complete transactions, and running periodic reviews to enhance our services has become an essential part in making sure we stay competitive in the market,” said Weidi Zhu, Business President for APAC, element14.

element14 is now offering 900,000+ products available from 3,500 leading suppliers, ready for same-day despatch and with no minimum order quantity. Such a proposition gives customer’s choice and makes it easier for them to compare and contrast the relative benefits and features of different suppliers. In addition, element14’s new private label brand Multicomp Pro brings together more than 60,000 carefully selected components, tools and equipment from leading manufacturers such as Multicomp, Duratool, Tenma, Pro-Power, Pro-Elec and Pro-Signal, making it easier for design engineers, technicians and production facilities to identify high value and high quality alternatives. Customers can access and purchase all the products online and choose the payment method of their choice when ordering, which will help them shorten the procurement cycle and capture the opportunities in a highly competitive market.

Visit element14 at to purchase the products you need, when you need them, and access extensive support services.


About us

Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Farnell trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific. Farnell's global businesses are supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Farnell also sells direct to consumers through a network of resellers, and its CPC business in the UK.

Farnell is a business unit of Avnet (Nasdaq: AVT). Avnet is a global technology solutions provider with an extensive ecosystem that delivers design, product, marketing and supply chain expertise for customers at every stage of the lifecycle.

For more information, visit the website at