Farnell element14 shipping 65,000 micro:bit to Danish Schools to help create a generation of digital pioneers

Micro:bit rollout part of national programme led by DR, the Danish Broadcasting Corporation

BBC micro:bit fullrange_2

Farnell element14, the Development Distributor, has begun to ship 65,000 micro:bit to schools in Denmark as part of an order from Boarding on behalf of the Danish Broadcasting Corporation. The three-year ‘ultra:bit’ programme, will use the micro:bit in the classroom to help transform Danish Year 4 students from passive technology consumers to digital pioneers.

Jonathan Smith, Head of Education at Premier Farnell and Farnell element14 said: “Programmes like this are essential if we are to break the cycle of ‘ready-made’ technology and prepare a generation of students for a working economy that will value skills such as computational thinking, problem solving and creativity more than ever before. Working with devices such as the micro:bit, an activity we describe as physical computing allows students to venture into the real world with complex problem solving based around technology, and takes them from being mere consumers of technology to become creative thinkers capable of developing brand new dynamic solutions.”

Supplied with support from the Danish Industry Foundation, Industriens Fond, in collaboration with the country’s Centre for Learning Materials, CFU Denmark, the micro:bits will be used to develop the students’ understanding of technology and stimulate their digital creativity. With an overarching theme of ‘Children, Creativity and Technology’, the programme includes a broad variety of TV productions targeting children, as well as teacher training, classroom resources, a series of roadshows and even a children’s drama based around the micro:bit.

Rob Rospedzihowski, Vice President of Sales at Farnell element14, EMEA, said:” As the Development Distributor, Farnell element14 is committed to helping develop the next generation of engineers and devices such as the micro:bit enable us to do this right from the start. We are working with the Micro:bit Educational Foundation and organisations globally to get micro:bit into the hands of more and more students. To date we have helped deploy around 2 million devices in education, in over 55 countries worldwide including larger programmes in the United Kingdom, Iceland, Croatia, Canada and Singapore. We believe equipping students and teachers with the right tools will create new opportunities for a whole generation as they enter the workforce and programmes such as Ultra-bit in Denmark are leading the world in preparing students as the digital economy gather pace.”

The project is also supported by other organisations, including the British Broadcasting Corporation, the Micro:bit Foundation, IT and Learning Board, Engineer the Future, Coding Pirates, DigiPippi, BUPL and Danish School Students.

Find out more about the micro:bit on the element14 community:


About us

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell is a business unit of Avnet (Nasdaq: AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Premier Farnell sells direct to consumers through a network of resellers, and its CPC business in the UK.

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