Premier Farnell brings physical computing into the classroom with Leeds-based BinaryBots

Distribution deal will see BinaryBots educational robotics kits supporting creativity and confidence building in young coders across the globe

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Premier Farnell, the Development Distributor, has confirmed a distribution agreement with Leeds-based educational robotics company BinaryBots to distribute their range of STEM products through Farnell element14 in Europe, Newark element14 in the Americas and element14 in Asia Pacific.

BinaryBots specialise in developing educational robot starter kits to help teachers make Physical Computing and core STEM principles simple and fun for children aged eight years old and above. With a strong focus on accessibility and affordability, their products include a ‘Cardboard2Code’ beginners range, and the more advanced Planet Totem range of mechanical animals which can be programmed to respond to a variety of real world actions.

Everything required to develop a BinaryBots robotics kit comes in the box, including a BBC micro:bit, step-by-step instructions and online videos, and lesson plans which are mapped to the UK National Curriculum for Computing and STEM (KS2 & KS3). BinaryBots are also compatible with the Raspberry Pi.

Chris Burgess CEO and Founder of BinaryBots states: "Our crusade as a business is to give every child in the world the opportunity to learn coding and robotics, being joined on that crusade by Premier Farnell is fantastic and I look forward to seeing what we can achieve together with STEM robotics."

Hari Kalyanaraman, Global Head of Single-Board Computing and Emerging Business for Premier Farnell and Farnell element14 added: “Physical computing and digital literacy are playing an increasingly key role in preparing young people for the modern world. BinaryBots’ innovative range of robotics kits provide new ways for children to engage with STEM, and add to Premier Farnell’s extensive range of educational products. As a Leeds-based business we’re delighted to be working with them and bringing their products to a global market.”

BinaryBots are available from Farnell element14 in Europe, Newark element14 in the Americas and element14 in Asia Pacific.


About us

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell is a business unit of Avnet (Nasdaq: AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Premier Farnell sells direct to consumers through a network of resellers, and its CPC business in the UK.

For more information, visit the website at http://www.premierfarnell.com