Samsung’s Neon, an artificial human, will be showcased at CES 2020 in Las Vegas on January 7th, 2020. (Image Credit: Samsung NEON Twitter)


I suspect artificial intelligence (AI) will become the most important technology of the 20’s. Doubling processing power every so often isn’t that impactful anymore. It will come down to software this time. Of course, the tech giants are already dominating development. Speaking of…


Samsung will be unveiling a new project called “Neon,” an artificial human, at CES 2020, which is set to take place on Tuesday, January 7th, 2020, at 3:00 AM ET, according to Samsung’s Neon website. Neon is expected to be completely different from Samsung’s AI-powered digital assistant Bixby, which was made clear in this tweet. Both Samsung’s Neon website and Twitter account are short on details concerning the artificial human, which includes an “artificial human” teaser in different languages with the caption “Have you met an artificial?”


Neon is currently being developed under Samsung Technology & Advanced Research Labs (STAR Labs). The project is being led by president and CEO Pranav Mistry, a veteran of Samsung Galaxy Gea. Mistry tweeted, “For the past few years, I have been working on something exciting. FOLLOW @neondotlife to learn more. Please SHARE and ask your friends to join, too.”


It’s not very clear exactly how Neon differs from Bixby, and it seems Samsung is keeping it that way, at least until CES 2020 in Las Vegas. Mistry retweeted film director Shekhar Kapur’s tweet that stated NEON is “Artificial Intelligence that will make you wonder which one of you is real.”


Neon could very likely just be a software-based artificial intelligence that will appear to be human-like in its image and how it communicates with users. All the images on the Twitter account show humans from different backgrounds, which may suggest the AI can be what the user chooses it to be.


Communication with Neon could also be possible through natural conversation. Users may also be able to recognize the AI’s different emotional states just by looking at its facial expression, making it seem as if its communication is not restricted to just language. 


It doesn’t look like Samsung’s Neon will be unveiled through a human-like robot; but instead, it may just be limited to a screen.


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