The Startupbootcamp IoT 2017 Cohort was officially launched last month, with nine new startups gathering in London for an intensive three-month acceleration program, in which they will attend workshops, one-on-one sessions and special events with business mentors, hardware professional, corporate partners and potential investors. They will also receive dedicated support on key areas such as business development, marketing and finance, access to a fast prototyping lab and shared working space and £15,000 expenses.


The highlight of the program will be a special 'Demo Day' in January 2018, in which the startups will have the opportunity to showcase their products in front of an invited audience of potential investors, partners and customers. F


For the second year in a row, Farnell element14 is proud to be an official partner of Startupbootcamp IoT. Last month, we travelled to their London headquarters to meet the new startups and learn more about their journey so far and what they're hoping to get out of their participation in the program...



The participating startups for the Startupbootcamp IoT 2017 cohort are...



Through an augmented reality interface, HUDlog is improving professional driver habits so that fleet managers can reduce their day-to-day fuel costs and vehicle maintenance expenses.


Internet of Trees

Thanks to a wireless monitoring module, Internet of trees allows conservation groups to monitor a whole forest, helping them detect fires and monitor environmental factors (such as temperature and soil conditions) affecting forest growth.



Mothive helps high-margin fruit growers to increase production yields and reduce the risk of crop disease by giving them the data they need to improve management activities (such as irrigation) and predict future cultivation.


Odyssey Sensors

Odyssey Sensors has built TankSentry, an easy, efficient and cost effective way for low-margin farmers to manage their water supply. Their solution can be integrated with existing data management subscriptions allowing farms to spend less money and time collecting and analyzing water data.


Robotic Solutions

Robotic Solutions is giving the manufacturers and owners of cleaning machines a ready to install tracking device that helps an end-user improve clearning habits and increase operational efficiency.



Storybot is a screen-free gaming device for children which transports them into immersive worlds. New and popular games can be played solo or with friends to help keep children physically and socially active.



Sonodot increases a warehouse’s or manufacturer’s efficiency and safety by allowing them to track high-value assets (such as forklifts) or perishable goods. Sonodot’s plug and play device provides key stakeholders with this data in real time.



ThingBlox has developed a range of plug and play hardware modules that allow IoT devices to securely communicate with one another without the threat of being hacked.

Through a special long range RFID chip in a standard plastic card, gives building managers new levels of insight into where people are in their building, allowing them to deliver better service, improve security and safety, and optimise their utility usage.


Over the coming weeks, the startups will be hard at work on refining their positioning, branding, go-to-market strategy and much more. They will also be focusing on technical viability, with each startup developing both a hardware and software component to their solution.


We will be continuing to follow the progress of the entrepreneurs in this space over the coming weeks. If you have any questions or comments, please let us know and we'll be happy to pass them on to the participants.