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Motorists slammed on their brakes and pedestrians froze in their tracks. Crowds gathered at intersections to stop and stare. A sleek white convertible cruised the streets after dusk. Its four tires glowed a fiery red, blinking and winking at gawkers. The lighting effect was as startling as it was beautiful. In the early 1960s, Goodyear Tire & Rubber Co. conducted colorful experiments on ”the tire of tomorrow,” a translucent model with tiny light bulbs mounted inside the wheel rim ...