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2 Posts authored by: bheemarao     element14 Team

ST adopts ARM Cortex-A9 multicore processor to deliver high-performance SoCs for an enhanced HDTV experience for consumers, while raising the bar for power efficiency in home entertainment equipment

 

GENEVA, SWITZERLAND AND CAMBRIDGE, UK – Oct. 28, 2009 – STMicroelectronics (NYSE: STM), one of the world’s leading set-top-box chip makers, and ARM [(LSE: ARM); (Nasdaq: ARMH)], announced today that ST has adopted the ARM® Cortex™-A9 MPCore™ processor, in addition to the Mali®-400  graphics processor, for its upcoming set-top-box and digital TV system-on-chip (SoC) ICs.

 

The Cortex-A9 MPCore processor provides ST with the scalable high performance required to enable the high-bandwidth broadband and broadcast content being streamed into homes, while significantly improving power efficiency when compared to alternative solutions. The adoption of ARM technology enables ST to build upon the expertise accumulated during its SoC development with its successful ST-40 processor, and also signals the company’s intention to base its next-generation range of HDTV SoCs on ARM technology.

 

ST already has vast experience in developing cutting-edge complex SoCs based on ARM technology for various applications in wireless, computer, automotive and industrial markets. By adopting the Cortex-A9 MPCore processor for home-entertainment markets, ST is also able to access the comprehensive and expanding software ecosystem around the Cortex-A9 MPCore processor, including Adobe® Flash® technology and leading web browsers such as Opera, to provide compelling multimedia performance.

 

“Building our next-generation HDTV consumer devices around the high-performance ARM architecture will enable us to continue to deliver best-in-class devices for our customers, while providing a simple migration route from our existing ST-40 based chips,” said Philippe Lambinet, executive vice president, Home Entertainment and Display Group, STMicroelectronics. “In addition, our customers now gain access to the broad ARM ecosystem of support around the processors.”

 

“The adoption of ARM technology by ST, one of the world leaders for home-entertainment ICs, is a highly visible demonstration of the growing momentum behind our Cortex processors and Mali GPUs (Graphics Processor Units) in applications such as DTV and set-top boxes,” said Mike Inglis, executive vice president, Processor Division, ARM. “Our leadership position in the development of high-performance, low-power multicore technology enables ARM to provide the scalable performance demanded by next-generation consumer devices.”

“Sky welcomes the collaboration between ST and ARM to provide cost-effective, low-power set-top-box technology,” said Roger Lambert, BSkyB. “Reducing power consumption across our business is a key pillar of Sky’s strategy – utilizing the lowest power technology in our set-top boxes is a vital element of this ongoing strategy.”

 

ST has also licensed the ARM Mali-400 MP multicore scalable graphics processing unit (GPU) technology to meet the growing demand for exciting new graphical user interfaces and the needs of increasingly sophisticated web-based services. The Mali-400 GPU enables ST to provide ‘1080p’ 3D user interfaces conforming to the Khronos OpenGL ES 2.0 API (Application Programming Interface), and helps deliver the seamless composition of graphics and video for the best possible user experience from the next wave of web-based interactive services.

 

“Flash Player 10 is essential to deliver rich, compelling Web content on advanced consumer devices,” said Danny Winokur, senior director, Business Development, Platform Business Unit at Adobe. “ST and ARM are enabling the underlying hardware platform, based on Open GLES 2.0, and the high-performance ARM Cortex-A9 processor, to deliver the full Flash experience to consumer entertainment systems.”

 

The first ST devices for home entertainment applications integrating the Cortex-A9 MPCore and Mali-400MP will be available in mid-2010.

 

you can visit below link for more detail

 

http://arm.com/news/26284.html

SAN JOSE, Calif. — Just a mile down the road from the headquarters of archrival Intel Corp., ARM Ltd. opens its annual Silicon Valley technical conference today announcing a new core to anchor its high-end line of mobile and embedded processors.

The move represents one of several directions in which ARM is flexing its muscle to address new and old competitors and opportunities. Separately, ARM will use the event to bolster its nascent position in graphics, extend its progress in microcontrollers and take a step in a new direction with FPGAs.

But the main star of the ARM 2009 show is the A5, aka Sparrow, a new entry-level member of the Cortex family. It is positioned as the logical upgrade for today's ARM926EJ-S and ARM11 cores, bringing that diverse set of products under one software-compatible umbrella.

It's a good time for ARM to rationalize its product line. When this conference opens next year, Intel will be preparing to sample a 32nm version of its Atom processor, directly challenging for the first time ARM's nearly complete dominance of the huge mobile device market.

ARM has as much as 98 percent of the handset market. "I am told they have an average of 2.5 processors per cellphone, and I believe it," said Will Strauss, market watcher with Forward Concepts (Tempe, Ariz.).

ARM-based designs such as Marvell's Armada, Nvidia's Tegra, Qualcomm's Snapdragon and Texas Instrument's OMAP seek to push ARM's prowess beyond handsets into small notebooks and other mobile systems. But the world's biggest chip maker has a keen focus on using current and future versions of Atom to dominate netbooks and break into smart phones, a growth market beyond PCs it has long coveted.

 

for more info visit below link:

http://www.eetimes.com/showArticle.jhtml;jsessionid=ROHMGY2HB4YGFQE1GHPSKHWATMY32JVN?articleID=220700447

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