0 Replies Latest reply on May 2, 2019 9:23 AM by jlucas

    The Business of Engineering Podcast | #9 - Partnership Management

      The Business of Engineering podcast is a monthly round table discussion in which startup leaders and entrepreneurs discuss various issues related to working in the tech and electronics market. This is the discussion thread for Episode Nine - Attracting and Retaining Customers

      You can listen to The Business of Engineering Podcast on:


      Episode Summary


      Every business needs customers. You could design the best product in your field, but unless somebody buys it, your enterprise is likely to have a short shelf life. In this episode, startup leaders discuss tactics for attracting early buyers and converting them into long-term brand advocates.




      Ben Barker

      Founder and M.D. at Artemis, a company specializing in producing high quality, innovative cold brew coffee products.


      Mihaela Gruia

      Founder of Research Retold, a specialist research communication agency that works with world-leading researchers to help communicate their findings in visual and accessible ways.


      Dr. James Gupta

      CEO of Synap, an intelligent online training platform that helps organisations deliver personalized, effective & engaging training.


      Gordon Merrylees

      Managing Director for Entrepreneurship for Natwest, Royal Bank of Scotland and Ulster Bank.


      Talking points addressed in this episode...


      • Introductions [0.00]
      • Testing the market [3.00]
      • The most important places to pitch your product [14.30]
      • Direct vs Online marketing [18.30]
      • Converting a new customer into a long-term brand advocate [29.15]
      • Incentivisation and added value propositions [33.30]
      • Navigating challenging customer relationships  [44.00]
      • Panelists describe unexpected routes to gaining a long-term customer [50.00]


      Have you experienced any of the issues discussed in this episode? Share your thoughts, questions for our guest contributors and any feedback you might have in the comments section below.


      If you enjoyed this episode, please consider subscribing and leaving us a review. If you can't find The Business of Engineering Podcast on your preferred Podcatcher, please let us know and we'll do our best to get it added.