0 Replies Latest reply on May 2, 2019 9:23 AM by jlucas

    The Business of Engineering Podcast | #9 - Partnership Management

    jlucas

      The Business of Engineering podcast is a monthly round table discussion in which startup leaders and entrepreneurs discuss various issues related to working in the tech and electronics market. This is the discussion thread for Episode Nine - Attracting and Retaining Customers

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      Episode Summary

       

      Every business needs customers. You could design the best product in your field, but unless somebody buys it, your enterprise is likely to have a short shelf life. In this episode, startup leaders discuss tactics for attracting early buyers and converting them into long-term brand advocates.

       

      Contributors

       

      Ben Barker

      Founder and M.D. at Artemis, a company specializing in producing high quality, innovative cold brew coffee products.

       

      Mihaela Gruia

      Founder of Research Retold, a specialist research communication agency that works with world-leading researchers to help communicate their findings in visual and accessible ways.

       

      Dr. James Gupta

      CEO of Synap, an intelligent online training platform that helps organisations deliver personalized, effective & engaging training.

       

      Gordon Merrylees

      Managing Director for Entrepreneurship for Natwest, Royal Bank of Scotland and Ulster Bank.

       

      Talking points addressed in this episode...

       

      • Introductions [0.00]
      • Testing the market [3.00]
      • The most important places to pitch your product [14.30]
      • Direct vs Online marketing [18.30]
      • Converting a new customer into a long-term brand advocate [29.15]
      • Incentivisation and added value propositions [33.30]
      • Navigating challenging customer relationships  [44.00]
      • Panelists describe unexpected routes to gaining a long-term customer [50.00]

       

      Have you experienced any of the issues discussed in this episode? Share your thoughts, questions for our guest contributors and any feedback you might have in the comments section below.

       

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