The Business of Engineering podcast is a monthly round table discussion in which startup leaders and entrepreneurs discuss various issues related to working in the tech and electronics market. This is the discussion thread for Episode Nine - Attracting and Retaining Customers
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Every business needs customers. You could design the best product in your field, but unless somebody buys it, your enterprise is likely to have a short shelf life. In this episode, startup leaders discuss tactics for attracting early buyers and converting them into long-term brand advocates.
Founder and M.D. at Artemis, a company specializing in producing high quality, innovative cold brew coffee products.
Founder of Research Retold, a specialist research communication agency that works with world-leading researchers to help communicate their findings in visual and accessible ways.
Dr. James Gupta
CEO of Synap, an intelligent online training platform that helps organisations deliver personalized, effective & engaging training.
Managing Director for Entrepreneurship for Natwest, Royal Bank of Scotland and Ulster Bank.
Talking points addressed in this episode...
Have you experienced any of the issues discussed in this episode? Share your thoughts, questions for our guest contributors and any feedback you might have in the comments section below.
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