element14 invites gamers to ’Bee Heroes’

A new online game has been launched to support the company’s 'Save the Bees' initiative- aiming to protect 3million of the insects in 12 months


element14 has introduced a new addition to their ongoing Save the Bees campaign with the launch of the online game, Bee Hero. With a mission to promote environmental awareness and conservation, element14 aims to educate players about the critical role of bees in our ecosystem through this innovative gaming experience.

The Competition will run until 25th August 2023. The interested players can enter the competition through this link.

In Bee Hero, players take on the role of a beekeeper and must protect the bees from the harmful effects of smog and climate change. Each week, a new setting will be presented in the form of a platform game, consisting of three levels that must be completed. The goal of the game is to earn as many points as possible. Points can be earned through various means, such as registering for the game, completing levels quickly, collecting flowers, defeating bee enemies, inviting others to play, and answering weekly quizzes. As players progress through the game, they have the opportunity to win prizes, including an electric scooter, Beats headphones, a Kindle, and gift cards.

Players participating in the game contribute to BeeMan's mission to safeguard the bees and their vital role in ecosystems around the world. This educational adventure not only offers players a chance to win exciting prizes but also empowers them to make a positive impact on the environment.

Aditya Moorthy, Vice President of Global Marketing at element14, "Our new Bee Hero game aims to raise awareness about bees' importance and their impact on our ecosystem. It's a fun and engaging way to inspire people to take action and do their part in saving these essential pollinators. I can't wait to jump in and become a Bee Hero. "

Available to anyone visiting the dedicated element14 websites, Bee Hero offers an immersive platform to learn about bees' significance and actively participate in their protection.


About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

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