element14 launches dedicated microsite for Freescale Industrial HMI and Control Solutions in Asia-Pacific

Design engineers can quickly search, review and choose among the product solutions for industrial applications in HMI, PLC and I/O and Process Control

element14 has partnered Freescale, a world leader in secure, embedded processing solutions, to present a comprehensive range of Industrial HMI and Control Solutions for Human Machine Interface(HMI), Programmable Logic Controller(PLC), I/O Control and Process Control. The broad portfolio from Freescale offers industrial control and networking solutions for many wired and wireless industrial communications protocols and HMI.

Simon Meadmore, Head of Supplier Management - Semiconductors, element14, said: “We have created this Freescale microsite as a dedicated showcase on our upgraded website platform, as our customers find such microsites easy to use and helpful in selecting products based on the specifications they require. Our recent web enhancements make reviewing and ordering products far easier and faster across the entire site.”

Engineers can access element14’s new microsite, at, to get information on Freescale solutions for safe and secure systems that perform dependably in the demanding environments of a manufacturing or processing facility :

  • HMI : the HMI is where people and technology meet and is used to monitor and control a wide range of electronic systems. Freescale MCUs, processors and sensors drive the display and interface.
  • PLC : a programmable logic controller(PLC) controls machines and processes with fast, deterministic operation to manage functions such as: Logic, Sequencing, Timing and Counting requiring rugged construction to operate in harsh industrial environments.
  • I/O Control : an input-output (I/O) controller connects to sensors and controls actuators in a factory or process environment, as it communicates with multiple end nodes.
  • Process Control, Temperature Control : a process controller or temperature controller connects to sensors, actuators and switches to control industrial processing parameters such as temperature, pressure, flow and fluid level.

“element14’s new powerful web enhancements will allow us to deliver an exceptional user experience where customers enjoy speedy access to review and order from a wide range of Freescale products needed for HMI, PLC or I/O Control,” said Li Ting, Director of Channel Business of Freescale Asia Pacific Region. “In today’s modern industrial production environment, there are higher demands on performance, reliability and safety and this microsite presents the key industrial applications, and helps identify quickly the right products for each application using a handy product selector. In addition customers benefit from the exceptional customer service and technical support provided by element14.”

The product selector on the microsite enables users to quickly identify Freescale product families such as Controller Area Network, IEE 802.15.4 Transceivers, MCU and MPU, motor drive, power management, sensors and voltage regulators based on their applications.

Electronics design engineers, engineers and buyers from CEMs, OEMs, production and maintenance, and electronics enthusiasts who are interested in these products can contact Full details are available at:


About the Premier Farnell Group

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.
Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineers to compare kits from the world’s greatest range of development tools.

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Premier Farnell Key facts

Operations in 38 different countries

More than 4,500 employees

More than 3,000 leading suppliers

More than 600,000 products stocked with access to over four million more on demand

Leaders in providing information on REACH, Conflict Minerals and EU RoHS legislation

For more information visit the website at Premier Farnell.

APAC Contact:Christina Loh, PR Manager, APAC

Tel: + 65 6671 8769Email: