element14 to Present Innovative Intelligent Industrial Automation Solutions at Guiyang Technical Roadshow

Weidi Zhu, Sales Director, Greater China

element14, the Development Distributor is hosting a roadshow in Guiyang, the capital of Guizhou province of Southwest China, on October 18th. At the roadshow, element14 will showcase the latest solutions and use cases in industrial automation and artificial intelligence from leading suppliers, including Embest, Bulgin, Pico Technology, Xilinx, and Bel to help design engineers resolve difficulties throughout the whole development process and accelerate time-to-market.

With the implementation of a series of national strategies including the “Western China Development “ and “Made in China 2015” plan, the supply chain in electronic information industry in the western region and fast development of emerging industries such as intelligent manufacturing promote and realize leap-forward development of traditional industries. As an inevitable stage in intelligent manufacturing transformation, the development of industrial automation is full of prospect.

According to Weidi Zhu, Regional Director of Sales, Greater China of element14, enterprises in western China are under transformation, which will further open up vast market for industrial electronics in the region. He said, “This is the reason why we come to Guiyang. In the roadshow, we will showcase our latest products and solutions to the electronics design engineers. We will also share the development trends in industrial automation technology, and demonstrate how our one-stop platform service could help respond to current complex market environment and speed up the time to market.”

As the Development Distributor, element14 is committed to support customers from concept to development, proofing and mass production to provide comprehensive support services.

Design engineers will get to review demonstrations from world-leading supplier of programmable logic devices Xilinx, including Deephi facial recognition camera, VCU1525 Machine Learning Suite and ZCU102 reVISION, e enabling them to get a better understanding of the leading-edge technology development trends in the industry.

Pre-register at to attend element14 Guiyang Roadshow and get free gifts by responding to a questionnaire. For more information, please follow element14 WeChat and Weibo at


Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

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