Farnell element14 named High Service Provider Partner of the Year by Tektronix

Also awarded “Best Marketing Campaign” for second year running

Tektronix Award

Farnell element14, The Development Distributor, has been named High Service Provider Partner of the Year by Tektronix for its outstanding performance in both sales and marketing in 2016. For the second year in a row, Farnell element14 was also the clear winner of the Tektronix Best Marketing Campaign Award.

In the “High Service Provider” category, Farnell element14 was praised for the technical support given to their customers and sales teams, also appointing a specialized Tektronix resource to cover the UK and Ireland. Marketing support included the development of custom-built digital campaigns to target specific product and application areas, creating awareness and building market share.

Farnell element14 was also awarded “Best Marketing Campaign” following its response to search data obtained through its website for competitor products, not currently stocked. Farnell element14 worked closely with the Tektronix sales and marketing team to build a multi-media, multi-touch campaign to create leads and convert opportunities. The campaign was supported by external advertising, internal web activities, re-directions to dedicated landing pages and special offers, banners, emails, callout campaigns and sales support, resulting in a +55% increase in orders for Tektronix basic oscilloscopes.

David Farrell, Tektronix EMEA Sales VP said of the award: “Farnell element14 continues to be one of our strongest channel partners in both sales and marketing functions. As such, it’s an honor to present them with the 2016 High Service Provider Partner of the Year Award.”

The awards were presented by Ray Merckling, Tektronix Global Commercial President and David Farrell, Tektronix EMEA Sales VP.


Notes to editors

Image caption: Charlotte Kennedy, Farnell element14 Senior Supplier Account Manager, James McGregor, Global Head of Category, Test and Tools, Farnell element14 and Andreea Teodorescu, Farnell element14 Global Supplier Marketing Senior Manager



About us

Farnell element14 is part of the Premier Farnell group of businesses, a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell focuses its offering around four core customer journeys:

  • Education to Maker – Premier Farnell is an official manufacturer of two of the most popular Maker Boards, Raspberry Pi and Beaglebone Black, and exclusive manufacturer of educational programming boards such as the BBC micro:bit and Codebug. Customers are supported through, the largest online engineering and maker community, also providing support to educators and parents through its new STEM space.

  • Research and Design Services - Premier Farnell is the No.1 for Development Kits, having worked with the world’s leading Semiconductor companies to design and manufacture their latest development boards in house. A deep understanding and design knowledge of the latest Semiconductor Devices available also supports Premier Farnell’s broader design assistance offering, providing a similar service to customers of all sizes who are seeking additional engineering support.

  • Design through to Production – Premier Farnell provides an entire solution for design to manufacturing customers, with the broadest range of Semiconductor and Passive inventory available, a world class line card, same day despatch, a strong board level Interconnect proposition and growing Electromechanical proposition. In addition, it has the technical support capabilities to meet all customers’ needs, from simple cross-reference to complex design.

  • Bench to Board – Premier Farnell offers one of the industry’s broadest ranges of Test & Measurement equipment and a leading line card for all Tool & Production supplies supporting customers from the testing of initial designs to delivering essential maintenance activity to keep their operations running.

Premier Farnell is a business unit of Avnet Electronics Marketing, the components operating group of Avnet, Inc., (NYSE:AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere.

Key facts:

  • Operations in 38 countries and 43 local language transactional websites

  • More than 3,500 leading suppliers

  • More than 650,000 products stocked with access to over four million more on demand

  • More than 440,000 members of the element14 community

  • Leaders in providing information on REACH, Conflict Minerals and EU RoHS legislation

For more information, visit the website at