Farnell element14 named High Service Provider Partner of the Year by Tektronix

Also awarded “Best Marketing Campaign” for second year running

Tektronix Award

Farnell element14, The Development Distributor, has been named High Service Provider Partner of the Year by Tektronix for its outstanding performance in both sales and marketing in 2016. For the second year in a row, Farnell element14 was also the clear winner of the Tektronix Best Marketing Campaign Award.

In the “High Service Provider” category, Farnell element14 was praised for the technical support given to their customers and sales teams, also appointing a specialized Tektronix resource to cover the UK and Ireland. Marketing support included the development of custom-built digital campaigns to target specific product and application areas, creating awareness and building market share.

Farnell element14 was also awarded “Best Marketing Campaign” following its response to search data obtained through its website for competitor products, not currently stocked. Farnell element14 worked closely with the Tektronix sales and marketing team to build a multi-media, multi-touch campaign to create leads and convert opportunities. The campaign was supported by external advertising, internal web activities, re-directions to dedicated landing pages and special offers, banners, emails, callout campaigns and sales support, resulting in a +55% increase in orders for Tektronix basic oscilloscopes.

David Farrell, Tektronix EMEA Sales VP said of the award: “Farnell element14 continues to be one of our strongest channel partners in both sales and marketing functions. As such, it’s an honor to present them with the 2016 High Service Provider Partner of the Year Award.”

The awards were presented by Ray Merckling, Tektronix Global Commercial President and David Farrell, Tektronix EMEA Sales VP.


Notes to editors

Image caption: Charlotte Kennedy, Farnell element14 Senior Supplier Account Manager, James McGregor, Global Head of Category, Test and Tools, Farnell element14 and Andreea Teodorescu, Farnell element14 Global Supplier Marketing Senior Manager



About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

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