Farnell element14 shipping 65,000 micro:bit to Danish Schools to help create a generation of digital pioneers

Micro:bit rollout part of national programme led by DR, the Danish Broadcasting Corporation

BBC micro:bit fullrange_2

Farnell element14, the Development Distributor, has begun to ship 65,000 micro:bit to schools in Denmark as part of an order from Boarding on behalf of the Danish Broadcasting Corporation. The three-year ‘ultra:bit’ programme, will use the micro:bit in the classroom to help transform Danish Year 4 students from passive technology consumers to digital pioneers.

Jonathan Smith, Head of Education at Premier Farnell and Farnell element14 said: “Programmes like this are essential if we are to break the cycle of ‘ready-made’ technology and prepare a generation of students for a working economy that will value skills such as computational thinking, problem solving and creativity more than ever before. Working with devices such as the micro:bit, an activity we describe as physical computing allows students to venture into the real world with complex problem solving based around technology, and takes them from being mere consumers of technology to become creative thinkers capable of developing brand new dynamic solutions.”

Supplied with support from the Danish Industry Foundation, Industriens Fond, in collaboration with the country’s Centre for Learning Materials, CFU Denmark, the micro:bits will be used to develop the students’ understanding of technology and stimulate their digital creativity. With an overarching theme of ‘Children, Creativity and Technology’, the programme includes a broad variety of TV productions targeting children, as well as teacher training, classroom resources, a series of roadshows and even a children’s drama based around the micro:bit.

Rob Rospedzihowski, Vice President of Sales at Farnell element14, EMEA, said:” As the Development Distributor, Farnell element14 is committed to helping develop the next generation of engineers and devices such as the micro:bit enable us to do this right from the start. We are working with the Micro:bit Educational Foundation and organisations globally to get micro:bit into the hands of more and more students. To date we have helped deploy around 2 million devices in education, in over 55 countries worldwide including larger programmes in the United Kingdom, Iceland, Croatia, Canada and Singapore. We believe equipping students and teachers with the right tools will create new opportunities for a whole generation as they enter the workforce and programmes such as Ultra-bit in Denmark are leading the world in preparing students as the digital economy gather pace.”

The project is also supported by other organisations, including the British Broadcasting Corporation, the Micro:bit Foundation, IT and Learning Board, Engineer the Future, Coding Pirates, DigiPippi, BUPL and Danish School Students.

Find out more about the micro:bit on the element14 community:


Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

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