Farnell further strengthens ecommerce offering with appointment of new Vice President

Arfan Sabir joins Farnell with a proven track record of digital innovation and leadership spanning 20+ years at international organisations including LEGO, Epson and Mothercare

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Farnell, an Avnet company and global distributor of electronic components, products and solutions, has appointed a new Vice President of eCommerce to drive growth through digital transformation and innovation across the business.

Arfan Sabir brings a wealth of experience after delivering digital leadership roles at Mothercare, Dreams, Currys/PC World, Epson and Kokoba Ltd, in addition to serving as Global Director of eCommerce for LEGO Group, where he spearheaded the digital transformation and increased on-line revenue by 275 per cent in a two year period.

Most recently, Arfan was personally appointed by Touker Suleyman of Dragons Den fame to grow his portfolio of businesses and investments online with a key focus and bias on leading the turnaround of Hawes & Curtis, the largest business within the portfolio.

Arfan said: “My key focus is to strategically accelerate Farnell to become a digital first business that will significantly enhance the experience for our valued customers and suppliers.

“Throughout my career my mantra has always been ‘Good, isn’t good enough, why settle for good when awesome is out there?’ Through implementing a new operating model and series of digital innovations we will change the capability and capacity of our organisation to deliver the products that our customers want and when they want them, while in the process providing a frictionless experience and unparalleled level of service.”

Chris Breslin, President of Farnell, said: “Arfan has a proven track record spanning more than 20 years of driving growth and delivering world-leading digital and omni-channel experiences across international markets, and we are delighted to welcome him to Farnell.

“This is a hugely exciting period for our business in which ecommerce will continue to play an increasingly significant role and we look forward to Arfan realising the next steps on our journey to becoming a true ecommerce innovator.”

Find out how Farnell can support your journey here.


About us

Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Farnell trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific. Farnell's global businesses are supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Farnell also sells direct to consumers through a network of resellers, and its CPC business in the UK.

Farnell is a business unit of Avnet (Nasdaq: AVT). Avnet is a global technology solutions provider with an extensive ecosystem that delivers design, product, marketing and supply chain expertise for customers at every stage of the lifecycle.

For more information, visit the website at http://www.farnell.com/corporate