Farnell releases brand new episode in ‘The Innovation Experts’ podcast series
Celebrating 75 years in the industry, Tektronix and Keithley Instruments join Farnell to discuss emerging trends and cutting-edge test and measurement techniques in the second episode of The Innovation Experts podcast

Farnell, an Avnet Company and global distributor of electronic components, products and solutions, has today released the second episode in its new global podcast series, The Innovation Experts, featuring test and measurement giants Tektronix and Keithley Instruments. The podcast series investigates how test and measurement equipment supports innovation and new product development across a wide variety of real-world applications. Each episode in the series will provide valuable insights for buyers, engineers, and other industry professionals wanting to stay up to date with the latest trends, challenges, products, tools and applications.
As Tektronix and Keithley celebrate their 75th anniversary, the brand new podcast episode explores how both companies have helped drive innovation in some of the world’s leading industries. Brad Odhner, Technical Marketing Manager at Keithley Instruments, joins Farnell’s Global Head of Technical Marketing and electrical engineer Cliff Ortmeyer to discuss emerging trends and cutting-edge techniques in test and measurement. Brad explains how engineers can use a broad range of test equipment to overcome present and future challenges to fast-track new product development.
James McGregor, Global Head of Test & Tools at Farnell, said: “Our second podcast episode features two well-loved, market-leading brands in test and measurement. By exploring Tektronix and Keithley’s legacy of excellence, we learn how new developments in instrumentation are driving product innovation for customers around the globe.”
With new episodes released every few weeks, The Innovation Experts podcast will cover topics including how test and measurement equipment enables innovation at tiny start-ups right through to large blue-chip organisations and how cutting-edge test tools support innovative battery design for electric vehicles. The first episode of the series looked at how Pico Technology’s PC-based oscilloscopes and RF testing products have enabled hybrid working and new ways of remote learning throughout the COVID-19 pandemic. It showcases the capabilities and impact of using low-cost PC-based scopes through to high-performance products for a range of innovative – and unexpected – applications, from tattoo removal to monitoring the temperature of penguin eggs. If you missed it, the first episode of the series can be found here and is also available on Spotify and Apple Podcasts.
Tektronix and Keithley Instruments offer innovative, precise and easy-to-operate test, measurement and monitoring solutions to solve problems, unlock insights and drive new discoveries. Keithley, a Tektronix company since 2010, designs and manufactures advanced electrical test instruments and systems to meet the needs of electronics manufacturers specialising in high performance production testing, process monitoring, product development and research. Both companies lead the way in supporting the worldwide electronics industry in every phase of new product design, manufacture and test.
Farnell offers a full range of market-leading test, tools and production supplies from stock to support electronic design and test, with no minimum order value and an educational discount programme. Customers have free access to online resources, data sheets, applications notes, videos and webinars with excellent customer and technical support available 24/5 in local language.
The Innovation Experts podcast is freely available from major podcast providers including Spotify and Apple Podcasts.
This second podcast episode, featuring Tektronix and Keithley Instruments, is available now on Farnell’s new Technical Resources Hub.
About us
Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.
Farnell trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific. Farnell's global businesses are supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Farnell also sells direct to consumers through a network of resellers, and its CPC business in the UK.
Farnell is a business unit of Avnet (Nasdaq: AVT). Avnet is a global technology solutions provider with an extensive ecosystem that delivers design, product, marketing and supply chain expertise for customers at every stage of the lifecycle.
For more information, visit the website at http://www.farnell.com/corporate