Industry professionals, experts, and enthusiasts are invited to visit element14's stand at Hall 7.2 E110 of the National Exhibition and Convention Center (Shanghai) from July 11-13, 2023, offering visitors the opportunity to explore the latest advancements in electronics technology.

The element14 booth highlights include:

• element14 and Avnet’s unique eco-system, providing comprehensive support to customers at every stage throughout the product lifecycle; from concepts, design and prototyping to volume production
• Innovative products and solutions from leading manufacturers such as Analog Devices, Multicomp Pro, NI, Omega, Raspberry Pi and TE Connectivity
• Team of experts to meet with visitors, answer questions, and provide on-the-spot assistance.

Weidi Zhu, President Sales APAC at element14 said, “We are very pleased to be back at electronica and be able to meet our customers in person for the first time in three years. Our broad portfolio of products will be on display from our key suppliers, and we look forward to engaging with as many visitors as possible on our stand.”

From stand E110 in Hall 7.2, element14 will also demonstrate innovative solutions, including:

• Analog Devices  - The demonstration will show a complete battery management system (BMS) for Lithium-Ion battery energy storage that highlights ADI’s highest accuracy BMS, robust isolated communications, as well as MCU hardware and software. It includes multiple interfaces (isoSPI™, SPI, I2C, CAN, USB-C) and allows for a stackable cell monitor architecture. This BMS is crucial for stabilizing the grid as renewable generation increases, with a projected 6-fold deployment rise by 2030
• Raspberry Pi, exclusively distributed worldwide by element14

o   Face Recognition with Raspberry Pi 4 Computer (Model B) - the latest product in the popular Raspberry Pi range of computers. It offers ground-breaking increases in processor speed, multimedia performance, memory, and connectivity compared to the prior-generation Raspberry Pi 3 Model B+, while retaining backwards compatibility and similar power consumption

• Omega – OSTW thermocouple connectors for ANSI and IEC standards, miniature SMPW thermocouple connectors and heavy duty, stainless steel joint sensor probes
• TE Connectivity - highly engineered connectivity, sensors and passive solutions for connected world  including M8/M12 connectors, high speed mezzanine backplane connectors and a board portfolio of antennas designed for wide variety of frequencies
• NI - Product display includes CompactDAQ Box, PCI-6221 Multifunction I/O device, PCI-GPIB based instrument control device and GPIB-USB-HS+ instrument control device for efficient data acquisition, precise control and simplified instrument communication

"We are thrilled to collaborate with industry-leading manufacturers and provide attendees with an immersive experience that not only showcases cutting-edge products but also fosters meaningful connections and knowledge sharing within the electronics community," said Eveline Shi, Marketing Manager, Greater China at element14. "We encourage all visitors to stop by the element14 booth and discover the possibilities that can power their success."

To ensure seamless experience, element14 has planned several interactive campaigns, including VR interactions, surveys with exciting rewards, and more. Visitors to Hall 7.2 E110 are encouraged to register now and receive a special coffee coupon as a token of appreciation.

element14, an Avnet Company and global distributor of electronic components, products and solutions, has further expanded its operations in Vietnam with the launch of a new website.

Customers in Vietnam can now access element14’s global online catalogue of more than 650,000 products direct from the website in local language. They can also benefit from the local sales and technical support team to simplify product selection and ordering processes.

element14’s product offering spans more than 2,000 leading suppliers and manufacturers including Keysight Technologies, Omron, Eaton, Raspberry Pi, TE Connectivity, Schneider Electric and Tektronix, with over 900 new products brought to market each week.

Weidi Zhu, President Sales APAC, element14 says: “The electronics industry is one of the fast-growing industries in Vietnam. We are delighted to offer our new website launch which enables more customers than ever to access our market leading product offerings, from semiconductors to single board computing, industry leading range of connectors and electromechanical parts, and test and measurement equipment’s for their design needs.”

The content-rich website features a suite of industry-first online tools including Soldering Tip Selector to help design engineers identify critical components much faster. element14’s IoT Hub and Embedded Hub also host an extensive range of free online resources, data sheets, application notes, videos, webinars and technical articles on Artificial Intelligence and the Internet of Things.

element14’s full global online catalogue is available from https://vn.element14.com/ in Vietnam.

element14, the Development Distributor, today announced the appointment of Louis Wong as Sales General Manager of Greater China. Based in Shenzhen and Hong Kong, Louis will be responsible for business strategy, operations, and sales and marketing programs for element14 in the Greater China region, reporting to Weidi Zhu, Business President of element14 for APAC.

Louis brings over 20 years of sales and marketing experience in the electronics component industry to the role. He joined element14 in 2013 as Sales Manager and has helped propel element14 to new heights during his tenure. Over the past 6 years, he worked closely with Weidi to lead the teams in Shenzhen and Hong Kong and expand element14’s customer base. He also collaborated with the marketing team and introduced additional payment options and services for Chinese customers, established close relationships with suppliers, and launched various marketing campaigns to boost sales in the region.

Louis began his career as a design engineer with Pagemate Ltd and Murata HK. Prior to joining element14, he also served as Senior Sales and Marketing Manager, Arrow Asia Pacific.

“I am delighted to welcome Louis into his new role. His experience of the industry will help us drive further growth and innovation within our business. He brings a wealth of knowledge in the distribution market and his solid understanding of the Avnet ecosystem and unique customer needs will help combat the ever-changing market challenges and drive the success of our business in the region,” said Weidi.

Speaking on his appointment, Louis said, “The survival and growth of a distributor relies on being able to address customers’ needs successfully. The best way to achieve this is by offering the specialized capabilities they need as they bring products to market and through all stages of the product lifecycle. I am excited about my new role at element14, and look forward to working closely with our team to continue to expand the business in China, whilst ensuring the success of our customers.”

element14, the Development Distributor, today announces it is offering more payment options for its customers in China. Chinese customers can place orders and make payments on its e-commerce platform through WeChat Pay, Alipay and UnionPay. The upgraded multi-channel payment platform will further simplify the purchasing process, allow more flexibility and convenience for Chinese customers, especially when many prefer to make orders directly through their mobile devices.

Emerging technologies and applications such as 5G, IoT and AI are developing at an exponential rate. Electronic design engineers are facing increasing challenges on cost control, system updates and shorter time to market. They are looking for fast and direct channels to get the right solutions and product information. The trend to place orders through e-commerce platforms is therefore real and irreversible, yet electronics distributors should be flexible to serve their customers with the personalisation that they expect.

element14 continues with its investments to optimize the web capabilities of its e-commerce platform, enhancing the customer experience and improving the overall value proposition. By offering more comprehensive payment options for Chinese customers, element14 further improves its e-procurement process by better responding to the purchasing habits and unique demands of Chinese customers.

“Online purchasing has become the fastest growing method among our Chinese customers. Improving our e-commerce platform by offering more options to complete transactions, and running periodic reviews to enhance our services has become an essential part in making sure we stay competitive in the market,” said Weidi Zhu, Business President for APAC, element14.

element14 is now offering 900,000+ products available from 3,500 leading suppliers, ready for same-day despatch and with no minimum order quantity. Such a proposition gives customer’s choice and makes it easier for them to compare and contrast the relative benefits and features of different suppliers. In addition, element14’s new private label brand Multicomp Pro brings together more than 60,000 carefully selected components, tools and equipment from leading manufacturers such as Multicomp, Duratool, Tenma, Pro-Power, Pro-Elec and Pro-Signal, making it easier for design engineers, technicians and production facilities to identify high value and high quality alternatives. Customers can access and purchase all the products online and choose the payment method of their choice when ordering, which will help them shorten the procurement cycle and capture the opportunities in a highly competitive market.

Visit element14 at cn.element14.com to purchase the products you need, when you need them, and access extensive support services.

Farnell, the Development Distributor, has appointed Weidi Zhu to the role of Business President of element14, its distribution business in APAC. Weidi’s promotion follows the appointment of Uma Pingali to the role of Business President of Newark, Farnell’s Americas based business. Weidi will report to Chris Breslin, President of Farnell’s global businesses.

Weidi has been with Farnell for ten years, and most recently held the role of Regional Director of Sales for Greater China, responsible for promoting business growth in Greater China region. He has a deep business understanding in Greater China and North Asia market and over 20 years’ experience in the technology industry both in Greater China and across Asia Pacific.

Chris Breslin, President of Farnell’s global businesses said: “I am delighted to promote Weidi to the position of Business President of our APAC business. During the last ten years, Weidi has demonstrated his ability to lead businesses; having joined as General Manager for Southern Greater China he was quickly promoted to manage all of the China region, then Regional Sales Director for Greater China. I am confident that his focus, leadership and drive to deliver results will help him as he now expands is focus to our Asia Pacific region, and the continued growth of our element14 business.”

element14, The Development Distributor, is joining with TE Connectivity, a global leader in connectivity and sensors, to showcase a range of selected interconnect and sensor solutions at electronica China 2019, Stand 5543 in Hall E5. Featured products from TE Connectivity enable engineers to develop highly safe, reliable, efficient intelligent solutions for application segments including IoT, AI, automotive, smart home and industrial automation.

Artificial Intelligence continues to become more pervasive as developers realise the benefits it can bring to their applications, products and services. Developers require advanced, highly efficient and high-performance components to develop faster and better solutions for sensing, signal processing, local processing, power management and communications.

At electronica China, element14 will display a range of the latest interconnect and sensor solutions from TE Connectivity for design engineers as they design and manufacture products for the market. Featured products include:

• Interconnect products for industrial automation and control: including M8/M12 connectors, ARISO contactless connectivity, Heavy Duty Connectors, industrial RJ45, circular connectors, terminal blocks, relays, Dynamic series, Motorman hybrid connectors and more. These products can be applied to a wide range of industries including industrial automation and production equipment, data communication systems, energy and robotics. The M8/M12 connector system includes an extensive connector range, enabling the safe, reliable and efficient communication connection in nearly industrial environments.

• Sensor solutions for IoT: including wireless pressure sensors, humidity sensors and Magneto-Resistive sensors. The 24-bit ADC digital output wireless transducer eliminates hard wiring and provides remote process control and monitoring via Bluetooth® technology, offering a better choice for the applications such as industrial automation, intelligent building and wearables.

• ERFV coax connectors for 5G wireless applications: TE's new ERFV RF coax connectors support next-generation 5G wireless designs by implementing antenna and radio board-to-board and board-to-filter connections at a lower cost. The series uses a cost-efficient one-piece design and offers a high degree of customization with a range of between-board heights and connector configurations.

“element14 continues to closely monitor and analyze the technology and design development trends in the industry, and maintains close partnerships with suppliers to ensure that customers can access the latest products for their designs. The critical success factor is to receive first-hand product information from suppliers and deliver services to customers when they need them,” said Weidi Zhu, Regional Director of Sales, Greater China at element14. “To satisfy the increasing demand to develop new and intelligent technologies, element14 continues to invest in stock - both broadening and deepening its stocking position of relevant products to satisfy the needs of customers in China.”

Engineers can access element14’s TE microsites to get more information to support the development of innovative applications, at http://cn.element14.com/te-connectivity.

Pre-register https://cn.element14.com/electronica2019intl to visit element14 at Stand 5543 in Hall E5 and get movie vouchers. Visitors to the stand can learn about the unique eco-system of support element14 can provide as part of the Avnet business, and discuss how to deploy intelligent technology throughout the design process with the technical experts.

For more information on element14 at electronica 2019, please follow element14 WeChat and Weibo at http://weibo.com/element14.

• Innovative products and solutions from leading manufacturers such as TE Connectivity, NXP, Hammond, Bel, Bulgin, Arcol/Ohmite, Molex, Digilent and Lapp Kabel.
• Highlight a range of hardware and software solutions to drive intelligence into design for designers.
• Demonstrations of Raspberry Pi series, popular add-on boards as well as varied innovative applications.
• Display a unique process providing seamless support to customers as they grow.
• Pre-register at  https://cn.element14.com/electronica2019intl to get movie vouchers.

element14, The Development Distributor, will showcase a selected range of IP&E and semiconductors at electronica China 2019, Stand 5543 in Hall E5, from March 20-22, 2019, aiming to inspire designers who are developing intelligent solutions for the fast-growing markets including IoT, AI, 5G, Robotics, Autonomous Vehicles and Smart Home. Featured manufacturers will include TE Connectivity, NXP, Hammond, Bel, Bulgin, Arcol/Ohmite, Molex, Digilent and Lapp Kabel.

“AI can be adopted in almost any area of life, leading to the development of the most revolutionary technologies and applications, and consequently driving increased demand for electronics components and new intelligent technologies, ” Said Weidi Zhu, Regional Director of Sales, Greater China at element14. “As The Development Distributor, element14 continues to focus on delivering a strong portfolio of supplier products and new innovative technologies to customers. We’ve made significant investment in stock, both broadening and deepening our range of components, so that we can support increasing customer demands.”

At electronica China 2019, element14 will display a series of selected products and solutions suitable for these promising application segments, including:

• Sensor solutions for smart home and industrial automation from TE Connectivity.
• Microcontroller series for advanced industrial and IoT edge applications from NXP.
• 5G connectors from Bel such as SMP Ganged 4x port coat connector.
• Connector solutions for industrial automation from Bulgin.
• Connector systems for smart home and IoT from Molex.

In response to the fast developing AI market, driven by new technologies and growing potential for the application of AIs, element14 will also feature a series of new technologies and products with embedded intelligent designs, such as the GraspIO Cloudio, which allows design engineers to build intelligence designs into their devices easily and quickly.

Visitors to the stand will get to discuss how to deploy intelligent technology throughout the design process with the technical experts. They can also learn more about element14 and Avnet’s unique eco-system, providing comprehensive support to customers at every stage throughout the product lifecycle; from concepts, design and prototyping to volume production. This ecosystem is able to provide new value and benefit to customers, reducing development time and accelerating time to market.

Pre-register at https://cn.element14.com/electronica2019intl. For more information, please follow element14 WeChat and Weibo at http://weibo.com/element14.

element14, the Development Distributor is hosting a roadshow in Guiyang, the capital of Guizhou province of Southwest China, on October 18^th. At the roadshow, element14 will showcase the latest solutions and use cases in industrial automation and artificial intelligence from leading suppliers, including Embest, Bulgin, Pico Technology, Xilinx, and Bel to help design engineers resolve difficulties throughout the whole development process and accelerate time-to-market.

With the implementation of a series of national strategies including the “Western China Development “ and “Made in China 2015” plan, the supply chain in electronic information industry in the western region and fast development of emerging industries such as intelligent manufacturing promote and realize leap-forward development of traditional industries. As an inevitable stage in intelligent manufacturing transformation, the development of industrial automation is full of prospect.

According to Weidi Zhu, Regional Director of Sales, Greater China of element14, enterprises in western China are under transformation, which will further open up vast market for industrial electronics in the region. He said, “This is the reason why we come to Guiyang. In the roadshow, we will showcase our latest products and solutions to the electronics design engineers. We will also share the development trends in industrial automation technology, and demonstrate how our one-stop platform service could help respond to current complex market environment and speed up the time to market.”

As the Development Distributor, element14 is committed to support customers from concept to development, proofing and mass production to provide comprehensive support services.

Design engineers will get to review demonstrations from world-leading supplier of programmable logic devices Xilinx, including Deephi facial recognition camera, VCU1525 Machine Learning Suite and ZCU102 reVISION, e enabling them to get a better understanding of the leading-edge technology development trends in the industry.

Pre-register at http://www.memchina.cn/2018roadshow/element14/index.html to attend element14 Guiyang Roadshow and get free gifts by responding to a questionnaire. For more information, please follow element14 WeChat and Weibo at http://weibo.com/element14.

Highlights of the element14 China roadshow:

• Showcase the latest solutions from Panasonic, TE Connectivity, TI, Microchip, NXP, Bulgin, Molex, Alpha Wire, Analog Devices, Infineon, EPCOS, ITT, Richtek, Tektronix, WurthElektronik, TDK, Traco Power, Vishay, XP Power, etc
• Exclusive demonstration of use cases of new products
• Industry-leading suppliers will share profound insights on the latest technologies and electronics industry
• Register now to join element14 roadshow in Hefei, Anhui on June 13^th

element14, the Development Distributor, will showcase the latest solutions and exclusive innovative use cases from industry-leading suppliers including Panasonic, TE Connectivity, TI, Microchip, NXP, Bulgin, Molex, Alpha Wire, and Wurth Elektronik at the element14 roadshow in Hefei, Anhui on June 13^th, 2018. Chinese engineers will have access to the latest solutions and design trends through sharing of industry-leading suppliers.

It is widely noted that China will spend more efforts to develop advanced manufacturing, promote further integration of the Internet, big data and artificial intelligence with real economy. Chinese industries will move up to medium-high end of global value chain and a number of world-class advanced manufacturing clusters

Weidi Zhu, Regional Director of Sales, Greater China,  element14, said, “The strong support from the Government will drive the development of Artificial Intelligence, intelligent manufacturing, new energy vehicles, Internet of Things, transportation and medical to a new level. The surge demand on new innovative technology and electronic components has surpassed the capacity of many manufactures, thus bringing greater pressures to electronics design engineers in terms of product shortage and shorter R&D cycle.”

As the Development Distributor, element14 is committed to support customers from the concept to development, proofing and mass production to provide comprehensive support services.  Recently, element14 announced a substantial investment in product inventory as well as the addition of a number of new suppliers to its product offering, increasing the availability of in-demand products and the latest new product introductions.

Electronics design engineers will get to review the demonstrations of the latest solutions to support their innovative designs in key technology areas, and interact with technical experts from leading suppliers at element14 roadshow. element14 will also present the services it can provide to customers of all sizes to help bring their products to market, including exclusive customization programme that is helping start-ups and engineering design houses to benefit from the increasingly high performance, affordable price point and speed to market associated with using standard boards, whilst providing flexibility of form factor and key elements to suit customers’ individual requirements.

Some featured products to be presented at element14 roadshow include:

• Molex: ‘EXTremeGuardian’ Power Connector System enabling customers to exceed high-current and reliability requirements, providing EMI/RFI shielding with overmolded and non-overmolded cable harness options in vertical and right-angle configurations for design flexibility, suitable for automotive, consumer, data/communications, telecommunications, medical, etc
• TI: TPSM84824 evaluation module (EVM), designed as an easy-to-useplatform that facilitates an extensive evaluation of the features and performance of the TPSM84x24 power module, 4.5V to 17V Input, 0.6V to 10V Output
• Alpha Wire: EcoGen™ Products—EcoGen™ Products are the next generation of eco-friendly, high-performance wire and cable designed to provide better performance, in a smaller package. All EcoGen products contain no halogens, phthalates or heavy metals. Their innovative mPPE insulation and jacket materials allow them to meet RoHS and WEE Requirements for the elimination of hazardous substances and recyclability.
• Wurth Elektronik: Wurth MAPI, the world’s smallest metal alloy power inductor and REDCubeTerminals, the most reliable high power PCB contacts on PCB level.

Pre-register at http://cn.element14.com/hefei-seminar-2018# to attend element14 roadshow and get free gifts. For more information, please follow element14 WeChat and Weibo at http://weibo.com/element14.

element14, the Development Distributor, announced that it is seeing continued growth in demand for emerging technologies such as intelligent manufacturing, Internet of things, robotics, artificial intelligence, new energy vehicles, industrial automation, etc, which will continue to become investment priorities of element14 in 2018. element14 will further expand its inventory of development kits and SBCs to meet the growing demand in these key technology areas, so as to speed up the innovative design of complex systems and satisfy the changing needs of electronics engineers in China.

Weidi Zhu, Regional Director of Sales, Greater China, for element14, said, “The fast development of these emerging segments will bring huge opportunities for electronics industry, meanwhile it also enormously changes the demands of electronic design engineers. They are challenged by the greater pressure on time-to-market. Development kits are playing a critical role in pushing the boundaries of product design and driving innovation in modern technology, and have become one of the most essential parts of the electronics design and production process.”

Integrating finished development kits or Single Board Computers directly into the design can significantly reduce development time and costs, and further enable designers to bring products to market at fastest speed. Findings from the research conducted by element14 showed that nearly 80 percent of designs on development kits could achieve mass production in less than one year, and 76 percent of engineers agreed that development kits were a critical component for encouraging innovation in modern design and technology.

The most popular single board computers and developmentkits offered by element14 include:

• Raspberry Pi and its accessories: 10 million Raspberry Pi computers have been sold since element14 first began producing Raspberry Pi less than 6 years ago, with 1 million in China. element14 now sells over 50,000 Raspberry Pi computers each week to makers, industry and education across the globe. In particular, the new generation Raspberry Pi 3B is faster and more powerful than ever before and comes with built-in Wireless and Bluetooth connectivity. It can support new and exciting application areas ‘out of the box’, such as IoT connectivity, streaming to Bluetooth headphones or speakers, Wi-Fi gateways and home cloud storage.

• BeagleBoard family: The range includes BeagleBone Black, element14 BeagleBone Black Industrial, BeagleBone Black Wireless and BeagleBone® Blue,suitable for makers and start-ups looking to commercialize their designs. BeagleBone® Blue is based on the popular opensource hardware computer, built specifically for use in the development of robotics and autonomous vehicles. The element14 BeagleBone Black Industrial answers the need for an industrial rated SBC with extended temperature range.

• Cypress PSoC 6 BLE Pioneer Kit. The Kit is purpose-built for the IoT and offers the perfect way for engineers to get started with next-generation IoT Designs using the new PSoC 6 MCU. The PSoC 6 MCU solves the challenge of emerging IoT devices that require high-performance processing and low power consumption without any trade-offs. It bridges this gap that exists between power-hungry application processors and low-performance single-core MCUs, in addition to providing the critical security features demanded by the IoT. The PSoC 6 BLE Pioneer Kit enables engineers to quickly get up and running with the PSoC 6 MCU and minimise time-to-market for IoT devices.

In addition to offering a broad range of development kits and SBCs, element14 also offer custom designs and manufacturing services as part of its offerings, drawing upon the skills and experience of 200+ in house design engineers based across Europe, China and the USA. element14 provides turnkey solutions to realize production by providing design, testing, compliance, manufacturing, supply chain management and logistics services. Customizing an existing board enables customers to create a solution tailored to their specific requirements and speed up time to market considerably .element14’s ability to customise single board computers opens up a whole new area of opportunity and is contributing to the growth of a group of customers we refer to as Professional Makers.

“element14 aims to offer the industry’s widest range of development kits and SBCs to design engineers, with over 2,500 products in stock now. With the embedded space seeing rapid expansion, the demands on single board computing functionality is also increasing. In 2018, element14 will actively work with leading semiconductor suppliers around the world to develop new development kits for our customer,” added Weidi.

Chinese customers can access http://cn.element14.com/development-kits-and-tools to get more information on the popular development kits and tools.

Highlights of the element14 China roadshows:

• exclusive demonstration of BBC micro: bit just available in China

• showcase of new solutions from Panasonic, TE Connectivity, Bulgin, AlphaWire and Wurth Elektronik

• access to industry-leading suppliers and the newest technology

• register now to join the first roadshow in Dongguan on September 13

element14, the Development Distributor, will unveil a host of exclusive new solutions from industry-leading suppliers Panasonic, TE Connectivity, Bulgin, AlphaWire, and Wurth Elektronic at the element14 autumn roadshow in Dongguan, Zhengzhou and Qingdao of China.

Electronics designers and buyers will get to meet suppliers who will introduce the newest solutions and recommend the best products for specific applications in industrial, automotive, medical, transportation and energy industries.

Weidi Zhu, Regional Director for Greater China, element14, said, “We are committed to supporting our customers at every stage, as they bring their products to market. To support this we have continued invest in new capabilities, such as the launch of our CAD library of 10,000 TE Connectivity products, to further expanding our comprehensive range of electronics components. I invite engineers and buyers in Dongguan, Zhengzhou and Qingdao to join us to discuss their requirements for design and manufacturing.”

Date of roadshows is as follows:

At the roadshow, Panasonic will showcase the AEC-Q200 qualified FK Series Aluminium Electrolytic Capacitors, which offer high endurance, low impedance and low ESR that is suitable for use in DC to DC converters, inverter circuits and rectifier circuits for a wide range of automotive and power supply applications.

Wurth Elektronik will also introduce the range of WE-ACHC high current air coils for high frequency applications, such as high frequency VRMs (Voltage Regulator Module) in Magnetic Resonance Imaging (MRIs) and other devices in which no magnetic materials may be used. For details of WE-ACHC series please visit element14 website.

Also showcase at the Autumn roadshows is the BBC micro:bit coding device just available from element14 in China. Measuring only 4cm by 5cm, the BBC micro:bit is a hands-on, easy-to-use introduction to the world of technology and aims to inspire the young generation to learn to code and allow endless possibilities for creativity. BBC micro:bit is manufactured through Embest in China.

The first event in Dongguan on September 13 will focus on industrial, automotive and medical electronics. Please contact cn-sales@element14.com or register at http://cn.element14.com/dongguan-seminar-2017 to get hands-on demos and view the newest products from leading suppliers!

Weidi Zhu, Regional Director of Greater China, element14, said, “element14 supports customers at every stage of the product lifecycle – ideation, design, supply chain and production. To fulfill this objective, we seek partnerships with suppliers from world’s leading brands to offer exclusive or leading-edge components or technologies for specific applications or customer groups. The selected reference designs from TI Designs will greatly simplify the system design for designers, able to meet their design needs in specific applications, particularly in the newly-emerging areas such as IoT and wearable.”

Highlighted TI Designs at Electronica China include:

• Field Transmitter With Bluetooth® Low Energy Connectivity Powered From 4- to 20-mA Current Loop Reference Design: It can measure humidity and temperature and broadcast the measured values with Bluetooth Low Energy. The design is loop powered and the current value on the loop is changed according to the humidity value.

• Single-Chip, Loop-Powered 4- to 20-mA RTD Sensor Transmitter: This reference design is a single-chip solution perfect for a two-wire, 4- to 20-mA loop-powered system including a four-wire RTD analog front end. The built-in processor enables the use of compensation algorithms, which increases the system performance. The design is ideally suited for applications with space constraints and operates at high ambient temperatures with a low power performance.

• Turnkey IO-Link Sensor Transmitter: As the front-end design for RTD with IO-Link compliant sensor transmitter, it contains a totally validated IO-Link PHY and stack and also contains a form factor of 6 mm width (compatible with a standard M12 connector). With all three components, this design aims to jump-start IO-Link devices developments.

• Isolated Loop Powered Thermocouple Transmitter: a system solution providing precision K-type thermocouple measurements for 4 to 20-mA isolated current-loop applications. This design is intended as an evaluation module for users to fast prototype and develop end-products for process-control and factory-automation.

• Reference Design for Reinforced Isolation Three-Phase Inverter: This design provides a reference solution for a three phase inverter rated up to 10 kW, designed using reinforced isolated dual IGBT gate driver, 250kHz reinforced isolated amplifier, and MCU TMS320F28027. The inverter is designed to have protection against overload, short circuit, ground fault, DC bus undervoltage and overvoltage, and IGBT module over temperature.

• EMC Compliant Single-Chip Resolver-to-Digital Converter (RDC) Reference Design: This design provides a solution for EMC-compliant resolver-to-digital converter (RDC) with a single-chip PGA411-Q1 with a 12-bit angle resolution. The included PGA411-Q1's integrated boost converter and exciter amplifier can reduce system cost and board space compared to traditional RDC solutions.

• 48V 3-Phase Inverter Reference Design: This design can realize a 48V/10A 3-phase GaN inverter with precision in-line shunt-based phase current sensing for accurate control of precision drives such as servo drives. It also offers a TI BoosterPack compatible interface to connect to a C2000 MCU LaunchPad™ development kit for easy performance evaluation.

Visitors can pre-register at http://cn.element14.com/chinaelectronica2017-register or visit element14 booth at Stand 5431 in Hall E5 to get a RMB30 Starbucks voucher. Visitors to the stand will be taken on a journey through element14’s expert design & manufacturing services, and see first-hand all the latest technologies and solutions from TI.

Latest updates on the schedule of programmes can be accessed from

http://weibo.com/element14 and http://cn.element14.com.

Echoing with the theme “element14 helps you build the future”, TE Connectivity solutions highlighted at the element14 stand will include:

• The AMPMODU series satisfies a broad range of signal needs with its easy application. AMPMODU MTE interconnect system offers positive locking components for high-vibration and harsh environments, ensuring high reliability. It is equipped with coupling shrouds and available in three plantings, enabling extremely flexible and customized solutions as well as cost-effectiveness. AMPMODU MTE connectors are suitable for applications including medical instruments, automotive controls, telecommunications, printers, instrumentation& test equipment, etc.

• AMPMODU System 50 series board-to-board and cable-to-board connectors are available in high density ribbon cable design, able to save onboard space. It is embedded with spring lock and shrouded mating headers for high reliability and anti-vibration performance, which make it suitable for high density/impact applications.

• AMPLIMITE D sub connectors support various design and application needs, able to offer any customer cost-effective solutions for any complicated applications. With rigorous and robust design, the series also has the capability to interconnect with each other, suitable for a wide range of applications such as telecommunication, industrial, consumer electronics, medical, military and rail transportation, etc.

Weidi Zhu, Regional Director of Greater China, element14, said, “element14 accurately grasps the future development trends of electronics industry. We work closely together with TE Connectivity to expand the portfolio of innovative products in our inventory. As ‘The Development Distributor’, element14 offers strong support to our broad customer base, from hobbyists to engineers, maintenance engineers and buyers, at every stage of the product lifecycle – ideation, design, supply chain and production, so as to help them shape the future.”

Engineers can access element14’s new TE microsites to get more information to support the development of innovative applications, at http://cn.element14.com/te-connectivity.

Visitors can pre-register at http://cn.element14.com/chinaelectronica2017-register or visit element14 booth at Stand 5431 in Hall E5 to get a RMB30 Starbucks voucher. Visitors to the stand will be taken on a journey through element14’s expert design & manufacturing services, and see first-hand all the latest technologies and solutions from TE.

Latest updates on the schedule of programmes can be accessed from

http://weibo.com/element14 and http://cn.element14.com.

• Demonstrations of the latest products from its comprehensive portfolio
• Brand new Raspberry Pi 3 Model B and accessories
• Latest products and exclusive offerings and solutions from leading manufacturers such as TI, TE, Connectivity, Hammond, Weller, Bulgin, Richtek, Lapp Group and RECOM
• Pre-register at http://cn.element14.com/chinaelectronica2017-register to get free gifts

element14, The Development Distributor, will showcase a range of products, tools and solutions that empower people and businesses to shape the future at the Electronica China 2017. New products and solutions for electronic system design, maintenance and repair will be on show at Stand 5431 in Hall E5, on 14-16 March.

This is the first comprehensive exhibition to Chinese customers about its key products and services since Avnet completed the acquisition of element14. As the Development Distributor, element14 provides high services and support to customers through every phase of their journey, from education to maker, research and design, through to production, to help customers to develop their own capabilities and products. With the partnership of Avnet, element14 now can provide services in volume production.

Zhu Weidi, Regional Director – Greater China, element14, said, “We provide high service distribution of technology products and solutions to a broad customer base, from hobbyists to inspired engineers to buyers. And you can always find the latest technology, products and services at element14.”

Visitors can pre-register at http://cn.element14.com/chinaelectronica2017-register or visit element14 booth at Stand 5431 in Hall E5 to get a RMB30 Starbucks voucher. Visitors to the stand will be taken on a journey through element14’s expert design & manufacturing services, world-class product portfolio, powerful test & measurement solutions and leading education & maker initiatives. Stand visitors will have the opportunity to see first-hand all the latest and exciting technologies from TI, TE, Hammond, Weller, Bulgin, Richtek, Lapp Group and RECOM etc. that will be on the spotlight in the following months.

An important highlight at the stand will be the Raspberry Pi 3 Model B and demos. The latest generation board is faster and more powerful than ever before and comes with built-in wireless and Bluetooth connectivity. Supporting Bluetooth Low Energy (BLE) and Wireless LAN, the Raspberry Pi 3 can support new and exciting application areas ‘out of the box’, such as IoT connectivity, streaming to Bluetooth headphones or speakers, Wi-Fi gateways and home cloud storage.

Visitors can get the latest updates on the schedule of programmes from http://weibo.com/element14and http://cn.element14.com.

• expansion of technical and sales support in Shanxi and Guangdong
• new products from TE Connectivity, Bulgin, NXP and Richtek
• register to join in Xian on 14 April, and Guangzhou on 18 May

element14 has launched its new series of roadshows in major cities that are experiencing significant development in electronics design. At these interactive events electronics designers and buyers will get to meet with industry-leading suppliers who will introduce the newest solutions and recommend the best products for specific applications in industrial, military, aviation, communications and manufacturing. Suppliers at the Xian and Guangzhou events include TE Connectivity, Bulgin, NXP and Richtek.

Several new ranges will be presented at the roadshow, including products from TE Connectivity, Bulgin, NXP and Richtek -

A new microsite on TE solutions for power distribution is located at http://cn.element14.com/te-efficient . Power products from TE Connectivity offer flexible and cost effective solutions for applications in current ratings of >100amps, 30-99 amps and <30amps. The comprehensive range addresses design challenges across Bus Bar systems, Wave Crimp flat conductors, or Multi-Beam XL systems.

element14 offers Bulgin and Arcolectric connectivity brands and currently stocks over 1,500 product lines, including the popular Buccaneer® 6000 and 7000 connectors, and the recently launched piezo switches. Bulgin Buccaneer® 7000 Series, available in both metal and plastic, boasts of IP66, IP68 and IP69K ratings with a quick-turn locking mechanism which offers robust, rapid connections for harsh environments.

High-power bipolar transistors from NXP, housed in LFPAK56 (Power-SO8) packages, deliver DPAK-like thermal and electrical performance in half the footprint. Offering reliable, energy-efficient performance, they are AEC-Q101 qualified and support high-temperature operation (175 °C).

To join the element14 roadshow and get hands-on demos and view the newest products from leading suppliers please contact cn-sales@element14.com or register at http://cn.element14.com/xian-seminar-2016 or http://cn.element14.com/guangzhou-seminar-2016

Zhu Weidi, Regional Director – Greater China, element14 said, “We are looking forward to meet with professionals in the electronics industry and we have put together an exciting range of ground-breaking IoT-enabling solutions and related products at our booth from leading manufacturers like Bulgin, Panasonic, TE Connectivity, Texas Instruments and XP Power. In the past year numerous products from leading global suppliers have become available for applications in IoT, industrial automation and smart home, and I encourage visitors to come chat with our technical team who are experts in helping recommend what you need.“

Register at http://cn.element14.com/electronica2016-in to view the product demos at the element14 booth (number 2246, hall E2) from Hammond, Infineon, ITT Cannon, Molex, Richtek, Tektronix and Vishay, in addition to these new products suited for use in industrial, consumer electronics and IoT devices :

Grid-EYE Sensor Evaluation Kit, powered by Panasonic - the Grid-EYE Infrared (IR) Array Sensor Evaluation Kit, powered by Panasonic’s high-precision IR sensor platform enables engineers to design and develop wireless sensor prototypes quickly. It can detect multiple people or objects moving in different directions; suited for applications including motion detection, gesture control, detection of temperature distribution and Internet of Things.

Buccaneer® 7000 Series and Piezo switches from Bulgin; the Buccaneer series of dust- and water-proof connectors are suitable for mains power applications in harsh environments such as Industrial Machinery and Building Automation.

Vishay Super 12 high-voltage resistors and MOSFETs, Zener diodes and more, and high-temperature IHLD dual inductors from Vishay Intertechnology. The AEC-Q200-qualified range of low-profile, high-current dual inductors offers a high operating temperature range to +155 °C, with high resistance to thermal shock, moisture, mechanical shock and vibration.

Fans of Raspberry Pi can choose from numerous accessories to add to their projects; such as Wi-Pi, PiFace, Microstack add-on boards, Explore NFC, including the latest 7” Touchscreen Display for the Raspberry Pi, which enables users to create all-in-one integrated projects such as turning their Pi into a tablet, infotainment system or embedded project. The screen can be used to make ‘Internet of Things’ (IoT) devices with a visual display with touchscreen capability.

Electronics design engineers, engineers and buyers from CEMs, OEMs, production and maintenance, and electronics enthusiasts who are interested in these products can

contact cn-sales@element14.com.

Highlights of the element14 roadshow:

• exclusive demonstrations of new development boards and IoT(Internet of Things) add-ons from Freescale, Richtek and Texas Instruments
• the latest solutions from TE Connectivity, Honeywell and Keysight
• Raspberry Pi 2 and new accessories
• register to join in Chengdu, Beijing, Shanghai and Shenzhen

Designing for the Internet of Things (IoT), the theme at the element14 China roadshow, will kick off in October in Chengdu, followed by Beijing, Shanghai and Shenzhen.

Together with technology partners Freescale, Richtek, Texas Instruments, Keysight, Honeywell and TE Connectivity, among others, element14 will unveil a host of exclusive new solutions, including sensor technologies and wireless communication, all geared towards supporting the world’s largest M2M market and a global leader in the deployment of IoT. Based on current investment trends, the IoT market is forecasted to exceed RMB 1 trillion in 2015, and the market size is expected to reach around RMB 10 trillion by 2020.

Zhu Weidi, Regional Sales Director, element14 China, said: “We welcome all engineers to join us to review the latest technology and products, and discuss directly with our suppliers. During this roadshow, element14 is pleased to present a broad range of IoT-enabling solutions for next-generation designs in wearables, smart home, manufacturing, transportation, energy and logistics.”

Participants can join the element14 roadshow to get hands-on demos and view the newest products from leading suppliers:

• a comprehensive range of Industrial HMI and Control Solutions for Human Machine Interface(HMI), Programmable Logic Controller(PLC), I/O Control and Process Control from Freescale. The broad portfolio offers industrial control and networking solutions for many wired and wireless industrial communications protocols and HMI.
• Richtek products for power management including DC/DC switching regulators and LDO voltage regulators
• Rapberry Pi 2 Model B, six times faster than the previous model with 1GB of RAM to run bigger and more powerful projects, and the 7” touchscreen display, to enable users to create all-in-one integrated projects, such as IoT devices with a visual display. Get started at http://www.element14.com/community/community/raspberry-pi
• basic board mount pressure sensors from Honeywell for industrial applications
• the ergonomically designed Keysight TruIR high-resolution thermal imager delivers four times more pixels with Fine Resolution capability; http://cn.element14.com/2423395
• TE Connectivity interconnect components to drive power in machinery and automation for HMI, robotics, PLC, servo motors and servo drives; http://cn.element14.com/reliable-power

In addition element14 offers a portfolio of over 30,000 PCB connectors; including High-Speed, High Power, Fine Pitch and Low Profile connectors for advanced applications in products for IoT, at http://cn.element14.com/pcb-connectors

Customers can contact cn-sales@element14.com to join the roadshow or register at http://cn.element14.com/chengdu-seminar-2015