Changes to branding in Europe and North America
Farnell element14 and Newark element14 have announced changes to their brands, effective from 1st March 2019. As we bring the businesses closer together, for the benefit of customers, Farnell element14 changes its name to Farnell, An Avnet Company and Newark element14 changes its name to Newark, An Avnet Company. Customers have known the businesses as Farnell and Newark since they were established in the 1930s, and this change of name recognises its strong relationship with its customers and its role as a key element of the Avnet eco-system. By bringing the businesses together with the Avnet brand we want to show that working with Farnell and Newark is also working with Avnet, and demonstrate the value that we can add as one company.
Farnell and Newark became part of Avnet when parent company Premier Farnell was acquired in 2016. Brands within Avnet’s overall ecosystem are now being brought together to provide a simple and cohesive proposition for both customers and suppliers. Through a number of strategic acquisitions, Avnet has grown its capabilities to enable product makers, both large and small, manage the entire product lifecycle – from idea to global distribution – more successfully than ever before. Avnet now has the capabilities to support every stage of the product lifecycle and is the first distributor to offer true end-to-end solutions in-house that take an idea from prototype through to mass production.
Customers no longer have to identify, review and onboard a new partner at every phase of their product production and by working with Farnell in Europe or Newark in North America, and Avnet together, can have one partner throughout their product development cycle. This saves customer time and money, and provides support through the complex phases of product development.
Farnell and Newark were first established in the 1930s as AC Farnell Limited and Newark Electronics, and joined together in 1996, to become Premier Farnell. The combined business was one of the first distribution companies to offer eprocurement capabilities to customers and first to launch an online community, element14, for engineers, which now brings together over 600,000 like-minded members to create new and exciting electronics designs, and then share their process so others can learn from them. The businesses were rebranded Farnell element14 and Newark element14 in 2008 and became part of the Avnet business in 2016 following the acquisition of parent company Premier Farnell.
Since early days in the 1930s, both businesses had a simple mission to help customers get the parts they need, when they need them. Today, this mission remains true with hundreds of thousands of customers relying on the business to get them the parts they need every year.
Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.
Premier Farnell is a business unit of Avnet (Nasdaq: AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Premier Farnell sells direct to consumers through a network of resellers, and its CPC business in the UK.
For more information, visit the website at http://www.premierfarnell.com