element14 expands electromechanical portfolio in APAC through new distribution partnership with Hongfa
New agreement strengthens relay and switching portfolio for engineers across APAC
element14 has signed a new distribution agreement with Hongfa, a leading manufacturer of relays and electromechanical components. The agreement comes as demand for high-performance, reliable relay solutions continues to grow across industrial automation, automotive, energy, and smart building applications. The partnership will introduce high-quality relay and switching technologies to element14 customers across APAC, expanding choice and improving availability for design, maintenance and repair engineers.
Hongfa Europe GmbH will work closely with element14 to support the rollout, ensuring efficient service, streamlined product introductions and reliable technical support ahead of the full range becoming available online in early 2026.
The agreement gives customers access to Hongfa’s most in-demand product lines, including power, signal, automotive, industrial and solar relays, alongside an extended portfolio of relay sockets, low-voltage devices, connectors, film capacitors and current sensors.
This partnership supports element14’s strategy to expand its electromechanical portfolio and enhance choice for engineers across APAC.
Customer benefits include:
Range: Broader availability of reliable, high-quality relay solutions.
Access: Easier online ordering once live.
Speed: Fast delivery through element14’s APAC logistics network.
Expertise: Access to Hongfa’s established relay engineering teams.
Andrew Weatherill, VP Global Product, element14, said: “We are excited to welcome Hongfa to element14’s electromechanical portfolio for APAC. Their strong reputation for engineering excellence and high-performance relay technologies makes them an ideal addition to our line card. This partnership expands the choice of high-quality relay solutions available to engineers across Europe, supported by fast delivery and trusted technical support.”
Daniel Bayer, Sales Manager Distribution, BeNeLux, East Europe + Baltic, Hongfa added: “We are delighted to partner with element14 to make our comprehensive product range more easily accessible to customers across Europe. This collaboration is an important step in strengthening Hongfa’s market presence and providing faster, more efficient service to engineers and purchasing professionals.”
Hongfa products are available to purchase on element14’s storefront: HONGFA distributor | element14 India
Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair. From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7. With more than 80 years of experience, 48 localised websites, and a dedicated team of over 3,000 employees, Farnell provides every component its customers need to build the technology of tomorrow.
Farnell Global trades as Newark in the Americas, Farnell in Europe, the Middle East, Africa and Japan, and element14 across Asia Pacific. It also sells direct to consumers through its CPC business in the UK.
Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.
For more information, visit http://www.farnell.com
