element14 appoints Louis Wong to lead Sales and Marketing in the Greater China Region

Louis Wong, Sales General Manager, Greater China

element14, the Development Distributor, today announced the appointment of Louis Wong as Sales General Manager of Greater China. Based in Shenzhen and Hong Kong, Louis will be responsible for business strategy, operations, and sales and marketing programs for element14 in the Greater China region, reporting to Weidi Zhu, Business President of element14 for APAC.

Louis brings over 20 years of sales and marketing experience in the electronics component industry to the role. He joined element14 in 2013 as Sales Manager and has helped propel element14 to new heights during his tenure. Over the past 6 years, he worked closely with Weidi to lead the teams in Shenzhen and Hong Kong and expand element14’s customer base. He also collaborated with the marketing team and introduced additional payment options and services for Chinese customers, established close relationships with suppliers, and launched various marketing campaigns to boost sales in the region.

Louis began his career as a design engineer with Pagemate Ltd and Murata HK. Prior to joining element14, he also served as Senior Sales and Marketing Manager, Arrow Asia Pacific.

“I am delighted to welcome Louis into his new role. His experience of the industry will help us drive further growth and innovation within our business. He brings a wealth of knowledge in the distribution market and his solid understanding of the Avnet ecosystem and unique customer needs will help combat the ever-changing market challenges and drive the success of our business in the region,” said Weidi.

Speaking on his appointment, Louis said, “The survival and growth of a distributor relies on being able to address customers’ needs successfully. The best way to achieve this is by offering the specialized capabilities they need as they bring products to market and through all stages of the product lifecycle. I am excited about my new role at element14, and look forward to working closely with our team to continue to expand the business in China, whilst ensuring the success of our customers.”


About us

Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Farnell trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific. Farnell's global businesses are supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Farnell also sells direct to consumers through a network of resellers, and its CPC business in the UK.

Farnell is a business unit of Avnet (Nasdaq: AVT). Avnet is a global technology solutions provider with an extensive ecosystem that delivers design, product, marketing and supply chain expertise for customers at every stage of the lifecycle.

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