Premier Farnell launches ‘The Embedded Interviews’ ebook featuring the views of industry experts

FAR 380 EmbeddedInterviews

Premier Farnell, the Development Distributor, is launching an ebook entitled “The Embedded Interviews 2018” featuring the views of several leading experts in the embedded systems sector. The book will be launch at the electronica 2018 Exhibition in Munich (13-16 November) and available to download from http://www.element14.com/ebooks.

“Recent advances in embedded systems design are allowing engineers and makers to use off-the-shelf hardware and software to create complex products faster and more easily than ever before”, says Ralf Buehler, Senior Vice-President, Sales & Marketing, at Premier Farnell and Farnell element14: “Today’s microcontrollers are generally differentiated by on-chip peripherals and software from the vendors, who are no longer just suppliers of silicon, and these interviews with some of the leading engineers in the largest and most innovative embedded processor companies reveal how they build knowledge of the needs of their customers to deliver optimal solutions to the challenges of developing modern embedded products.”

The interviews cover a range of topics, including views about tools, predictions on the future of the embedded market and an overview of embedded products This breadth of coverage supports Premier Farnell’s positioning as the Development Distributor and complements their philosophy of providing their customers with access to the thoughts of some of the most influential people in the industry.

The ebook includes interviews with:

  • Cliff Ortmeyer, Global Head of Solutions Development for Premier Farnell
  • Jack Ogawa, Senior Marketing Director, IoT Compute & Wireless Business Unit, Cypress Semiconductor
  • Geoff Lees, Senior Vice President & General Manager of Microcontrollers at NXP
  • Andy Harding, Director, Broad-based Solutions, Renesas
  • Øivind Loe, Senior Marketing Manager, IoT Products, at Silicon Labs
  • Laurent Vera, Director, EMEA Microcontroller Marketing, STMicroelectronics
  • Adrian Fernandez, Microcontroller Development Experience Manager, and Henry Wiechman, Embedded Processor Software Marketing & Strategy, Texas Instruments

“We are delighted that such influential leaders in the embedded world have given their time to this book, and we hope that the embedded community will find their interviews helpful and interesting”, adds Ralf Buehler.

The Embedded Interviews 2018 ebook can be downloaded from http://www.element14.com/ebooks


About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

For more information, visit http://www.farnell.com/