Farnell element14 presented with award for Best Marketing Practice by Honeywell


Farnell element14, the Development Distributor, has been named “Best Marketing Practice Distributor of the Year” by Honeywell for its performance in 2017.

Farnell element14 worked closely with the Honeywell sales and marketing teams to build a multi-channel, multi-touch campaign to create leads and convert opportunities. The campaign was supported by external advertising, internal web activities, re-directions to dedicated landing pages and, banners, emails, callout campaigns and sales support. This marketing support led to a 6% increase in sales during 2017, despite the impact of ongoing challenges in the oil and gas market.

Harry Joch, Pan EMEA Distribution Leader for Honeywell, said: “For Honeywell it is essential that our new and exciting sensors are available to a broader audience and addressing the correct go to market strategy. Farnell element14 did an outstanding job in attracting design engineers to have a more detailed look into our portfolio. The new fresh look of the promoting web page has increased impressions by 40%, which is a great success and also shows the importance of a very deep partnership between manufacturer and high service channel partners.”

Dave Beck, Head of Product management IP&E, Farnell element14 added: “Part of our role as the Development Distributor is to support our supplier partners as they develop their businesses and we have a dedicated marketing team who work with suppliers to promote both new product introductions and existing portfolios of products. We are delighted to have received this award from Honeywell – reflecting the investment we make in marketing programmes each year, and also the results that these programmes deliver for our supplier partners.”

Honeywell products are available to purchase from Farnell element14.


Picture Caption: left to right, Michael King - Senior Supplier Account Manager - Premier Farnell; Audrey Delga - Senior Marketing Specialist - Premier Farnell; Alex Geddes - Channel Marketing Manager - Honeywell | SIoT


About us

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell is a business unit of Avnet (Nasdaq: AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Premier Farnell sells direct to consumers through a network of resellers, and its CPC business in the UK.

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