Farnell element14 recognised for sales and marketing excellence by Pico Technology

Farnell element14 has been recognised for its Website, Digital Marketing Excellence and Outstanding Growth at Pico Technology’s recent Distributor Conference.

The awards reflect the activity Farnell element14 undertook in 2015 to enhance product information related to Pico’s world leading PC Oscilloscopes, enabling customers to make more informed choices about the most suitable solution for their needs.

We are delighted to have been recognised by Pico in this way, especially following such a great year. We created a dedicated landing page for Pico Technology, and regularly featured key products in a variety of formats to build awareness with our wide community of customers.  We look forward to continuing this success in 2016.
Chris Godfrey, Regional Category Director, Test and Tools, Farnell element14
Farnell element14 provided the information customers need to make informed choices on the solutions available to address their challenging applications. It has been a great year for Pico Technology and for our relationship with Farnell element14.  Marketing activity led to more customers choosing Pico to meet their needs and hence the fantastic sales growth we saw in 2015 with Farnell element14.
Carl Bradbury, Distribution Sales Manager, Pico Technology

About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

For more information, visit http://www.farnell.com/