Premier Farnell brings physical computing into the classroom with Leeds-based BinaryBots

Distribution deal will see BinaryBots educational robotics kits supporting creativity and confidence building in young coders across the globe

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Premier Farnell, the Development Distributor, has confirmed a distribution agreement with Leeds-based educational robotics company BinaryBots to distribute their range of STEM products through Farnell element14 in Europe, Newark element14 in the Americas and element14 in Asia Pacific.

BinaryBots specialise in developing educational robot starter kits to help teachers make Physical Computing and core STEM principles simple and fun for children aged eight years old and above. With a strong focus on accessibility and affordability, their products include a ‘Cardboard2Code’ beginners range, and the more advanced Planet Totem range of mechanical animals which can be programmed to respond to a variety of real world actions.

Everything required to develop a BinaryBots robotics kit comes in the box, including a BBC micro:bit, step-by-step instructions and online videos, and lesson plans which are mapped to the UK National Curriculum for Computing and STEM (KS2 & KS3). BinaryBots are also compatible with the Raspberry Pi.

Chris Burgess CEO and Founder of BinaryBots states: "Our crusade as a business is to give every child in the world the opportunity to learn coding and robotics, being joined on that crusade by Premier Farnell is fantastic and I look forward to seeing what we can achieve together with STEM robotics."

Hari Kalyanaraman, Global Head of Single-Board Computing and Emerging Business for Premier Farnell and Farnell element14 added: “Physical computing and digital literacy are playing an increasingly key role in preparing young people for the modern world. BinaryBots’ innovative range of robotics kits provide new ways for children to engage with STEM, and add to Premier Farnell’s extensive range of educational products. As a Leeds-based business we’re delighted to be working with them and bringing their products to a global market.”

BinaryBots are available from Farnell element14 in Europe, Newark element14 in the Americas and element14 in Asia Pacific.


About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

For more information, visit http://www.farnell.com/