Farnell element14 celebrate 15 years of supporting customers in Italy


Farnell element14, the Development Distributor, celebrated 15 years of trading in Italy this month with a Gala Dinner attended by employees, key partners and customers at the Alfa Romeo Historical Museum in Arese, Milano.

Since opening its office in Milan in 2003, with four employees, Farnell element14 has invested in the region, launched an Italian language website which has been constantly improving its features with new functionalities, serving now over 1,000,000 visitors a year.

At the same time Farnell has increased the direct reach to the Italian market with Field Sales Engineers to support customers directly on site and increased its support for CEM customer with a full dedicated field sales and internal support team. Farnell element14 offers UPS supported 24 hour delivery, high quality products, education support for the Raspberry Pi and access to global expertise in product design, prototyping and development, helping customers get their products to market.

Farnell element14 has since its early beginning played an important role in the Italian electronics industry in Italy, specifically in delivering up to date technical information on new technologies and legislation compliance. When RoHS legislation was launched back in 2004, the website has promptly attached all the RoHS information on their product details page, giving the ability to electronics design engineers to easily comply to the new regulations.

In 2016, Farnell element14 moved to new officers in Lainate and now employs 30 people, supporting customers across Italy. Farnell continues to support customers in Italy by constantly investing in new product introductions and growing stock.

Maria José Massaro, Regional Sales Manager for Farnell element14 says: “What makes us different from other distributors in the market is our passion for what we do, excellent relationships with suppliers and customers and local knowledge. Our team of 30 provide on the ground customer support and coupled with access to a global network we are able to make a real difference to our customers. Now we are part of Avnet, we see even more opportunities for our customers and are working hard to deliver this.”

To celebrate its 15 years in Italy, Farnell element14 has launched Caccia all’innovazione, an online competition where customers and electronics enthusiast until 22nd January 2019 can play and win instant prizes or a Multicomp 3D printer as final prize. To play and win, visit Caccia all’innovazione.


About us

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell is a business unit of Avnet (Nasdaq: AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500 suppliers and has an extensive inventory profile developed to anticipate and meet the needs of innovative customers everywhere. Premier Farnell sells direct to consumers through a network of resellers, and its CPC business in the UK.

For more information, visit the website at http://www.premierfarnell.com