element14 Introduces More Payment Options for its e-Commerce Platform

Further Enhances Overall User Experience for Chinese Customers


element14, the Development Distributor, today announces it is offering more payment options for its customers in China. Chinese customers can place orders and make payments on its e-commerce platform through WeChat Pay, Alipay and UnionPay. The upgraded multi-channel payment platform will further simplify the purchasing process, allow more flexibility and convenience for Chinese customers, especially when many prefer to make orders directly through their mobile devices.

Emerging technologies and applications such as 5G, IoT and AI are developing at an exponential rate. Electronic design engineers are facing increasing challenges on cost control, system updates and shorter time to market. They are looking for fast and direct channels to get the right solutions and product information. The trend to place orders through e-commerce platforms is therefore real and irreversible, yet electronics distributors should be flexible to serve their customers with the personalisation that they expect.

element14 continues with its investments to optimize the web capabilities of its e-commerce platform, enhancing the customer experience and improving the overall value proposition. By offering more comprehensive payment options for Chinese customers, element14 further improves its e-procurement process by better responding to the purchasing habits and unique demands of Chinese customers.

“Online purchasing has become the fastest growing method among our Chinese customers. Improving our e-commerce platform by offering more options to complete transactions, and running periodic reviews to enhance our services has become an essential part in making sure we stay competitive in the market,” said Weidi Zhu, Business President for APAC, element14.

element14 is now offering 900,000+ products available from 3,500 leading suppliers, ready for same-day despatch and with no minimum order quantity. Such a proposition gives customer’s choice and makes it easier for them to compare and contrast the relative benefits and features of different suppliers. In addition, element14’s new private label brand Multicomp Pro brings together more than 60,000 carefully selected components, tools and equipment from leading manufacturers such as Multicomp, Duratool, Tenma, Pro-Power, Pro-Elec and Pro-Signal, making it easier for design engineers, technicians and production facilities to identify high value and high quality alternatives. Customers can access and purchase all the products online and choose the payment method of their choice when ordering, which will help them shorten the procurement cycle and capture the opportunities in a highly competitive market.

Visit element14 at to purchase the products you need, when you need them, and access extensive support services.


About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

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